Gold Rate
July 27 ,2026 - Time 10.30Hrs
ZIA is running buy 3 get 1 free on silver jewellery at its Dharampeth and Pratap Nagar showrooms until 31 August, and has put the price on the tag so nobody gets talked upward at the counter
Nagpur: Every brother knows the two outcomes. She opens it, and she wears it that evening, and you see it again on her wrist in October and in January. Or she opens it, says it is lovely, and it goes into a drawer with the other lovely things.
The difference is almost never how much was spent. It is whether the piece fits the life she actually leads. A sister who is in a college classroom or at an office desk five days a week does not need something heavy and ceremonial. She needs something she can put on without thinking about it.
That is the gap ZIA has built its Raksha Bandhan campaign around. The Nagpur silver jewellery brand, which runs showrooms at Dharampeth and Pratap Nagar, is offering buy 3 get 1 free until Monday 31 August 2026. Raksha Bandhan falls on Friday 28 August, which leaves about four weeks.
“Most brothers who walk in have not bought jewellery before, and it shows,” a ZIA spokesperson said. “They stand at the counter waiting to be told a number. So we stopped doing that. The price is printed on the tag. You look, you decide, you pay what you read. Nobody is going to walk you up to something more expensive while you are standing there being polite.”
One price, printed on the tag
This is the part that changes how the visit feels. Every ZIA piece carries one fixed MRP printed on the tag, and that is the number on the bill. There is no weight put on a scale, no rate to check that morning, no making charge revealed at the end, and no figure that moves depending on how you negotiate.
For a buyer who shops for jewellery once a year, that removes the entire reason jewellery showrooms feel intimidating. You can compare two pieces the way you compare two shirts, and you can walk out in twenty minutes with it wrapped.
What the offer is, and why it is built this way
Raksha Bandhan is rarely one gift. It is two sisters, often a bhabhi, sometimes a cousin and a niece in the same trip. So the offer gets better the more of that list you finish in one go.
- Buy 3, get the 4th free
- Buy 2, get 50 percent off the 3rd
- Buy 1, get 25 percent off the 2nd
A rakhi comes free with every purchase, so that errand is closed too. Terms and conditions apply. The offer runs in store at both showrooms until Monday 31 August 2026.
What to actually pick
If you want to stop deciding and start buying, this is the short version. Everything below is 925 sterling silver and starts at Rs 999.
- For a sister who works or studies: a fine chain with a small pendant, or ear studs. She will wear these five days a week, which is the whole point.
- For a younger sister: a bracelet or a payal pair. Visible, a little playful, and she will not save it for occasions.
- For a bhabhi or an older sister: a pendant set. It reads as considered rather than casual, without being heavy.
- For a house full of guests: small pieces at the entry price work as return gifts, and this is where buy 3 get 1 free pays for itself.
Free gift wrap is included, engraving can be done the same day if you want her name or a date on it, and every piece carries free lifetime polish and resize. If the size is wrong when she tries it on, bring it back.
Where to go, and by when
ZIA has two showrooms in Nagpur, one on each side of the city.
ZIA Dharampeth
West High Court Road, opposite Roop, beside Samsonite store, Nagpur 440010
Phone 077589 50520
ZIA Pratap Nagar
Pratap Nagar Main Road, near Durga Mata Mandir, below Kotak Mahindra Bank, opposite Ram Bhandar, Nagpur 440022
Phone 077589 43238
Both are open every day from 11 AM to 8:30 PM. The offer ends Monday 31 August 2026. The week before Raksha Bandhan is the busiest, so the better designs go early.
Common questions
How much should I spend?
Pieces start at Rs 999. For a sister who will wear it daily, most buyers land between Rs 1,500 and Rs 4,000, and the offer means the second and third gift cost less than the first.
What if she does not like it, or it does not fit?
Bring it back. Resize is free for life, as is polish. Staff at both showrooms will help you sort it out.
Can I get it engraved in time?
Yes. Same day engraving is available at both showrooms, so you can add her name or the date and still take it home the same visit.
When exactly does the offer end?
Monday 31 August 2026. Raksha Bandhan is Friday 28 August, so the offer covers the days on either side of the festival.
About ZIA
ZIA is a silver jewellery brand founded in Nagpur in 2023, with showrooms at Dharampeth and Pratap Nagar. It sells 925 sterling silver jewellery for gifting, daily wear and office wear at a fixed MRP per piece. ZIA is the sister brand of Londe Jewellers Gold & Diamonds, which has served Nagpur since 1989. Website ziasilverjewellery.com
Media contact
ZIA Dharampeth 077589 50520
ZIA Pratap Nagar 077589 43238
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