A day after the polls, the city traders bounced back into action. Since most of the shopkeepers and traders are looking forward to a new favourable government and since the polls are over, many people who were financial beneficiaries of the leaders and contestants, the traders expect a very good sale.
Most of them have already stacked their shops with a variety of goods. Irrespective of the fact that this time a considerable chunk of retailers share has been grabbed by e-tailers like Flipkart, Snapdeal and Amazon, the traditional buying is still in full spirit. A visit to some of the frequent shopping junctions where citizens flood to buy goods at wholesale rates like Mahal, Itwari, Gandhibagh, Sitabuldi etc, will show how shopkeepers and traders have displayed attractive goods, apparel, colourful lightings, series-lights etc. Sensing heavy crowd in the last days prior to Diwali, and having received Diwali Bonus, the crowds have already started their purchases.
However, one of the traders on condition of anonymity said that online marketing giants have practically destroyed walk-in customers. Many of the educated youngsters now prefer to order goods through online triggering about 40 percent shortfall of customers in malls and other big markets.
Jewellery: Most of the jewellery shops in Itwari, Gandhibagh, Dharampeth, Shankar Nagar etc were seen crowded with people buying their favourite pieces. While speaking to Nagpur Today, some of the jewellers at Gandhibagh said that, while the youngsters are purchasing designer jewellery, the senior members of families are purchasing simple, durable jewellery after considering many facets of everyday use.
Readymade garments: Most of the stores and shops selling garments have called the readymade garments that are in vogue. Most of them are named after the film stars and heroines who are seen wearing them in movies. Multi-graphics T-shirts, Kurta-pajama numbers, designer Sherwanis, Baloon (pants), Multi-coloured jeans, designer T-shirts for both guys and gals, designer Lachas, Lehengas, Punjabi dresses (Salvar-Kameez), Sarees named after different Bollywood heroines and TV actresses, Kurtees, Leggings, Anarkali pattern kurtees, etc. There are several garment shops which have displayed sales with attractive packages like buy two and get one free etc.
Electronic and Electrical Goods: Most reputed brands in the market have launched special Diwali offers. Some of them have an exchange offers, discount offers and sales. Most of them are also giving attractive offers like the combo-offers. The combo-offers include two or three utensils free with particular electronic goods. Some of the latest TVs, Audio-video systems like home theatres, computers, computer accessories etc are really enticing.
Electrical Lightings: Most of the shops selling electrical goods have started displaying colourful series-lightings, traditional and modern lamps, lamps that are hung outside the house etc. The old traditional earthen lamps have long been replaced by these attractive lights.
Accessories: Many other shops selling accessories like footwear, bags (ladies) etc too are offering various attractive schemes.
Sweets: Many sweet-shops are often seen selling dry-fruits and nuts. During this season, they are often seen selling a group of costly dry-fruits and nuts packed in attractive packages. These are often purchased as ideal gifts. Many companies purchase these packages to be given off to their clients and customers to show how valuable they are to them.
Many shops have started recruiting counter sales-boys and sales girls. The sales personnel are very busy trying to convince the customers to purchase more than what they have come to buy, since most of them work on commission basis. However, those shopkeepers who have sold goods on loan have started calling their customers to pay back their money before Diwali since they have to start a new account on Diwali.
By. Samuel Gunasekharan. Pics by Amol Gajbhiye