Published On : Thu, Dec 11th, 2014

Instagram surpasses Twitter for the first time; leads with 300 billion users

instagram-twitter

Amidst the hotly trending micro blogs and photo sharing, here’s some news for Twitter to worry as the photo-sharing social network Instagram has made ahead in the users’ count for the very first time. The photo-sharing social network Instagram is owned by Facebook which announced that for the first time Instagram has surpassed Twitter with the whopping user base of 300 million. Last September Twitter had posted its users count at 284 million which is noticeably lower than Instagram.

“Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” Instagram chief executive Kevin Systrom said in a blog.

“Instagram is home to creativity in all of its forms, a place where you can find everything from images of the Nile River to the newest look from Herschel Supply or a peek inside the mind of Taylor Swift.”

Systrom also said Instragram would start using “verified badges for celebrities, athletes and brands,” to help users ensure they are following these members and no copycats.

Systrom also said, “We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the Web… we’ve been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts.”

Facebook completed its acquisition of Instagram in 2012. The original price was pegged at $1 billion but the final value was less because of a drop in Facebook’s share price.

The main point of Instagram is to share smartphone snaps, which can be enhanced with image filters to mimic historic types of film.

Debra Aho Williamson at the research firm eMarketer said Instagram has a good deal of potential for advertising with an estimated 52.5 million monthly users in the US alone.

“With 300 million monthly users, Instagram’s audience is becoming very attractive to marketers, especially brand advertisers, and its rapid growth will only make it more appealing,” said Williamson.

“Instagram’s ad business is still very new and has a lot of growing up to do — for example, its targeting capabilities are still very limited — but the company’s new authentication initiatives send a message to the ad community that their followers will be real entities and that the impressions they receive will not be fakes or bots.”