Published On : Wed, Nov 13th, 2013

Future Group’s Big Bazaar Direct launches first Franchisee Centre in city

Popular TV actor & host Jay Bhanushali inaugurates centre

big-bazaar-nagpur

Nagpur Today News : Future Group today inaugurates its first Big Bazaar Direct Franchisee Centre in the city. Jay Bhanushali, popular TV actor & host did the honours of ribbon cutting ceremony along with Director of Future Group Vivek Biyani and Project Director Big Bazaar Direct Abhay Kumat to open the Franchisee Centre for the Big Bazaar Direct Franchisees and aspiring entrepreneurs of Nagpur on November 13, 2013.

The newly opened Franchisee Centre located at Gupta Towers opposite Institute of Science Playground, Civil Lines will aid aspiring entrepreneurs and businessmen to understand the revolutionary business model of Big Bazaar Direct.

Future Group’s Big Bazaar Direct Franchisee Centre will conduct training sessions or seminars for the Big Bazaar Direct Franchisees from Big Bazaar Sales & Marketing team. Big Bazaar Direct is a revolutionary new business model, where in franchisees can sell Big Bazaar products to their customers over 3G internet enabled tablet. The tablet will be integrated with the back-end of Big Bazaar, who will deliver the ordered products at customer’s doorstep. Big Bazaar Direct will allow anyone to own their businesses and/or enhance the existing businesses with the benefit of brand Big Bazaar and gain access to low-cost operating & distribution model of Big Bazaar.  Anyone who wants to be a part of this revolutionary model can log on www.bigbazaardirect.com  and apply or can give a missed call on 08882944422.

Big Bazaar Direct is a business model with a mix of digitization and brick-n-mortar store.  Big Bazaar Direct will allow anyone, shopkeepers, aspiring entrepreneur, home makers, and different type of service providers like insurance agents etc to become a Big Bazaar Direct franchisee with an investment of Rs 3 lacs.  Out of the given amount of Rs 3 lac, Rs 1 lakh is the refundable security deposit, Rs 1 lakh is the set-up charge for the Big Bazaar Direct tablet, initial branding, a year’s training and launch material and Rs 1 lakh will be used as advance payment of franchisee, which will be used for placing orders. Big Bazaar Direct franchisee gets associated with the Big Bazaar brand with no working capital and a huge opportunity to excel as an entrepreneur.

Big Bazaar Direct Franchisee key benefit includes Comprehensive start-up and on-going training on a regural basis. The stock and delivery will be the responsibility of Big Bazaar. Customized, local traffic-driving marketing campaign support from Big Bazaar. Significant lower costs of operations with no rents, electricity and employee costs.

While speaking on the launch, Project Director of Big Bazaar Direct Abhay Kumat said that they this type of marketing is going to change the lives of millions of Indian consumers and aspiring entrepreneurs. It is about helping small shopkeepers and entrepreneurs make an even bigger success of their business. They have years of trust based relationship with the people. Future Group’s Big Bazar Direct will strengthen that trust with their expertise in best deals on wide range of products and nationwide distribution network.”

In this innovative ‘aided e-commerce’ model, Big Bazaar Direct franchisee holder will take customer’s order over a tablet that will be integrated with the back end of Big Bazaar. Then Big Bazaar team will deliver customer’s order at their doorstep within 3 to 7 days. The customer will receive a confirmation SMS after the order and payment is completed.

Future Group: 

Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and e-Zone and also has allied businesses in life and non-life insurance, logistics infrastructure and supply chain and brand development. The Group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains.  Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values’.

How It Works?

Step 1: Local shopkeepers, home makers, entrepreneurs and different type of service providers like insurance agents etc, become Big Bazaar Direct Franchisee with an investment of Rs 3 lakhs that includes advance against purchases. Big Bazaar Direct Franchisee takes orders directly from his existing and new customers on his tablet. Big Bazaar Direct does the delivery.No questions asked 7 days return policy

How does every party benefit?

The Franchisee gets commission on sales with average sales potential of Rs 40 lakhs – Rs 50 lakhs a year. Benefits from being associated with the Big Bazaar brand. No working capital required. Opportunity to excel as an entrepreneur

The Customer gets access to Big Bazaar’s wide variety of products sitting at home. Best prices on Big Bazaar’s Best Deals. No need to have credit cards, internet access or tech-knowledge.

Big Bazaar in turn reaches out to new customers whom Big Bazaar stores can not physically service. Leverages Big Bazaar’s vast sourcing potential to reach out to customers. Big Bazaar Direct converges the physical and digital retail to overcome each of the challenges of these models

Big Bazaar’s sourcing strengths: Current Annual sales at Big Bazaar

  • 1.1 crore men’s shirts and t-shirts
  • 20 lakhs women’s kurtis
  • 1 crore jeans and bottom
  • 20 lakh bed sheets
  • 20 lakh towels
  • 25 lakhs irons, mixer-grinders and induction cookers and other home appliances
  • 25000 tons of wheat
  • 1 crore packs of Maggi noodles