The Epson, leading digital imaging company, launched its new M-series range of Mono Ink Tank Inkjet Printers that will add a hi-tech chapter to its excellent history of developmet. The M-series range of monochrome inkjet printers are for corporate who primarily print black and white documents, and who demand the lowest running costs possible along with crisp print quality.
The Epson India DGM, Consumer Products Group, S M Ramprasad, said “The M-series printers can print at just one third the cost of even low quality refilled laser toners used in laser printers. That’s just 12 paise a page for black and white prints. No laser printer can match this level of printing economy. The Epson understands that the Indian corporate need printers that save electricity, and the M-series uses on fourth of the electricity of equivalent laser printers. For cost and environmentally conscious organizations this can amount a lot,” the proud Ramprasad said.These new business inkjet printers will help Epson in achieving an important goal of the company’s midterm strategy to 2015 – which is to grow its business printing market with inkjet models that match or outperform similarly priced laser printers and offer customers up to unbeatable cost per page.
The new business inkjet models launched are:
The Epson M100 Single function mono ink tank system printer has an MRP of Rs 9999 and the Epson M200 All-in-one mono ink tank system printer has an MRP of Rs 13,999. Both Printers are available across the country.
S M Ramprasad belongs to the breed of marketers who “dare to dream” and who subscribe to the view that the best marketing is often a result of calculated instinct and gut decisions. He also firmly believes that creativity is crucial in marketing and that creativity is no one person’s monopoly. He says ”Everybody can be creative and it’s the job of a good leader to bring out the best creative instincts among his team members.”