Published On : Wed, Sep 16th, 2015

Digital Marketing: The New Career

online-marketing4Nagpur: It’s what every Indian in urban cities raves about. If you are not digital, you have lost track of the world around, that’s the new buzz around town. In the wake of this strong digital move, a new course being sprung by small and large institutes is Digital Marketing Certification Programme. With the infinite potential of the web to reach anywhere, anytime and connect anyone and everyone, this is one course which aims to leverage products to a larger audience.

So, catching up with an institute, Manipal ProLearn and an entrepreneur to know what goes into the making of this course, I discovered some relevant facts, which can help aspiring learners:

What will learners know about in the course?

Basic SEO, SEM, SMM , Web Analytics and Online Reputation Management.

What does the programme equip learners for?

  • Run online search and display campaigns
  • Improve page rankings on search
  • Set up and manage social media page accounts
  • Manage and build brands online

Ramabhadran A P, Senior Vice President, Manipal Global shares, “The digital commerce market in India has grown rapidly from $4.4 billion in 2010 to $13.6 billion in 2014, and it is likely to touch $16 billion by the end of 2015. This huge gap between demand and supply means a Digital Marketing professional commands a much higher average salary compared to other industries. According to one estimate, a fresh graduate with no work experience can expect a monthly salary of Rs 15,000, while the Digital Marketing head in a large brand or agency can earn Rs 2.5 lakh or more per month.”

Gautam B. Thakker, CEO – EveryMedia Technologies Pvt. Ltd, talks about the workplace. Here are some excerpts.

Who can study digital marketing?

Digital marketing is a growing industry and holds great potential for those seeking a career in this field. Students, who have a high interest and an understanding of the dynamics of social media and the online space, and can accept changes quickly would be able to excel in this area.

Some traits of a good digital marketer?

Digital Marketing professional


Digital Marketing is extremely fast paced and competitive. A good marketer has to have intellectual curiosity, good time management, multitasking skills and industry foresight and projection.

What qualification does a digital company look for during recruitment?

Being a 360 degree platform for all digital communication requirements, we seek creative thinkers, confident and avid learners, and those with excellent communication skills. We look for partners, who will help us meet our objectives and those of our clients. We believe in honing skills, empowering our people and giving them space to grow.

Facts about Digital Marketing

  • Over 8 lakh job openings in Digital Marketing listed on top 4 job portals in India
  • The digital commerce market in India is likely to touch $16 billion by the end of 2015
  • Digital marketing professionals command much higher salaries compared to other industries