Published On : Mon, Apr 22nd, 2019

Blend of technology and tradition to deliver perfect taste

Bhojwani Foods Limited CEO Akash Bhojwani leading from the front

Nagpur: Some people are always hungry for success. It is this hunger that never lets them contended and hence they continue to grow with each passing day scaling new heights of success. Akash Bhojwani is one such young entrepreneur of the city.

CEO of Bhojwani Foods Limited, Akash ventured into the family business some four years ago. The company is into the business of manufacturing instant mixes in addition to blended spices and chakki fresh atta. Akash, a management degree holder from Sinhagad Technical Education Institute, Pune, brought in technology into the business and transformed it. Says Akash proudly, “The expansion of company was possible only with the use of technology.” While the company is equipped with hi-tech machines for proper mixing and manufacturing best quality products, highest level of cleanliness is maintained in the factory to ensure purity and quality of the products. Success of BFL as the company is known, is the hygienic product that we are providing to the people, he says.

Asked as to what are the driving forces that inspire him to work, Akash, who completed his schooling from Swami Narayan School, in the city says, it is of course family and the team you are working with – the people building the company. If the people working around you are confident, you can achieve anything. If you don’t’ have a team, you cannot fight it alone.

When asked what changes he has seen in the food industry, Akash says, “Today, the mentality has changed. Earlier, pricing was one of the deciding factors. Today people are ready to pay, they need good food, good service. People are not interested in cutting their own cost for food specifically. This is the reason that in the near future there will be hardly any adulterated product available in the market.”

Asked about company’s present operations and future plans, Akash says the company’s business is spread to 11 states including those of Madhya Pradesh, Chhattisgarh, Punjab, Haryana, Himachal Pradesh, Delhi NCR and other parts of the country. The future goal is to cover maximum rural places and to enter at least 1,600 towns in next few months.

And the advice to the budding entrepreneurs he gives is, “You should know what not to do rather than what to do. Once you know this certainly there would be fewer obstacles in your business. Moreover, businessmen should always be ready to face new challenges.”

– By Awadhoot Pathak