Published On : Tue, Jun 27th, 2017

Ashok Leyland intensifies focus on Central India market through its Intelligent Exhaust Gas Recirculation (iEGR) technology for BS4 engines

  • Ashok Leyland’s Zonal Conference in Nagpur is the largest expo by an OEM in the city
  • iEGR technology will bring significant cost efficiencies vis-à-vis competition
  • The only domestic OEM to use iEGR technology above 130HP 

Ashok Leyland, flagship of the Hinduja Group, and the 2nd largest commercial vehicle (CV) manufacturer in India, today showcased its range of future ready products, based on indigenously developed, Intelligent Exhaust Gas Recirculation (iEGR) technology, and innovative industry-leading services at its Zonal Conference 2017 in Nagpur. Nagpur is a critical market for Ashok Leyland owing to its strategic location and significance it holds for East-West and North-South transport movements. It is a nerve centre for transport and a key economical hub in the region. Contributing to the transport sector, Ashok Leyland’s iEGR technology, will further add strength to its offering in the market, resulting in a more satisfied and profitable customer base.

Pioneering the indigenous development and application of the iEGR technology, Ashok Leyland is the only domestic OEM to implement this technology successfully for its products above 130 Horse Power (HP). Thus, Ashok Leyland has, once again, brought its technology prowess and Indian innovation to the fore for the benefit of its customers.

Intelligent Exhaust Gas Recirculation (iEGR) technology is a simple yet innovative solution to achieving the desired results in order to meet the BS4 norms. This technology is not only better suited to Indian conditions compared to Selective Catalytic Reduction (SCR) technology (based on European technology) but will also prove to be hugely cost effective, easy to operate and hassle-free to maintain. All of which will benefit the Ashok Leyland customer, resulting in better margins compared to products by OEMs which are based on SCR technology. With iEGR technology as the highlight, the Company displayed a mix of over thirty innovative products and services, featuring trucks, buses, light commercial vehicles (LCVs), simulators and gensets.

Speaking about the regional conference in Maharashtra, Vinod K. Dasari – Managing Director, Ashok Leyland, said, “Ashok Leyland has been a leader in the commercial vehicle industry through its innovation, technology and many industry-firsts. Our iEGR technology is yet another example of intelligent innovation by Indians, for Indians. Agriculture, Food Industry, Mining and Commerce are driving the economy in this region, presenting a very good opportunity for us to grow here. Our display of the entire future-ready range in Nagpur is a significant step towards amplifying our position further in the region and like all other regions, we hope for a good response from here as well. Delivering on our brand promise of ‘Aapki Jeet, Hamari Jeet’, introducing technologies like iEGR and other industry-first innovations will help us gain customers’ trust.”

Taking the brand promise of ‘Aapki Jeet, Hamari Jeet’ further, the Company has, in recent years, expanded its network rapidly to cater to its wide set of customers. At the end of FY17, its network had expanded to 2678 touch points and it is further expanding rapidly in FY18. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75kms on all major highways which helps the brand deliver its “Tatkaal” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours.

Similarly, there are a slew of initiatives and programs by the Company which is defining the aftermarket business in the CV industry:

  • Add-on service packages: Packages like Annual Maintenance Contract, Extended Warranty Package and ALLCOVER aim at giving peace of mind for the customers. Comprehensive cover, Pan-India support, Genuine parts, etc. at reasonable cost help in better uptime and profitability
  • Express Bay: Ensures hassle free service with repair time assurance to the customer. For dealers this helps in better productivity, efficiency and utilization
  • KNOW: Knowledge On Wheels is a unique initiative which provides on-site training to channel partners and others. Built on an eComet or a Boss truck, this classroom on wheels is a fully equipped with all the amenities and features to make learning easy and accessible
  • Accident care call centre: 24×7 call centre providing complete accident care for Ashok Leyland vehicles
  • Eas-E-Pay: It is a one stop solution for quick and secured payments anywhere any time
  • WoW: Workshop on Wheels provides service support at customers’ doorstep anywhere
  • Network range poster: With a vast network expansion, ALL is enabled to provide service anywhere and everywhere at the customers’ service
  • i-ALERT: i-ALERT is a state of the art system that allows real time tracking of the vehicle movement.
  • Pit stop model: 24/7 online tracking through GPS and breakdown support by Head Office team for quick response within one hour and restoration within four hours

List of products displayed at the Zonal Conference 2017 in Nagpur:

Sr. No. Model Vertical
1 Captain 3723 container Trucks
2 Captain 3118 POL tank Trucks
3 Captain 2518 haulage Trucks
4 Captain 3123 22Cu M Trucks
5 U 2518 16 Box 9sBGS Trucks
6 Captain 4923 tip trailer Trucks
7 U 4019 Trucks
8 U 3718 Trucks
9 2518 16 Cum tipper Trucks
10 3118 LA cowl Trucks
11 3718 15 CuM tipper Trucks
12 GURU 1111 container Trucks
13 Ecomet 1212 7Cu M Trucks
14 BOSS A1 1213 Trucks
15 Lynx Smart AC Bus
16 Sunshine Bus
17 Viking Bus
18 Freedom Bus
19 Partner LCV
21 5 KVA Genset
22 125 KVA Genset