Published On : Tue, Jun 24th, 2014

A talk on “Issues and Opportunities in Product Development” by Dr. Ashutosh Paturkar


Nagpur News

ashutosh_paturkarThe VIA Marketing Forum has organized a talk on “Issues and Opportunities in Product Development” by Dr. Ashutosh A. Paturkar, who will help participants to understand practical applications and marketing skills to understand consumer needs on June, 26, 2014 at VIA Hall, Udyog Bhawan, Civil Lines at 6.30 p.m.

Modern retail, online retail etc have changed the complexion of the market completely. It takes more than theoretical knowledge to succeed in such a scenario. As, though thousands of new products are introduced each year, over 90% of them fail despite heavy investment by marketing professionals to understand consumer needs. What is the need of an hour then? Reinvent consumer marketing model? What new tools are required to improve the probability of successful new product? Why do so many new products fail? Dr. Ashutosh Paturkar will be discussing all this issues.

The speaker Dr. Ashutosh Paturkar has 19 years of experience in the industry especially in Marketing and has been teaching MBA students for more than 11 years. His industry experience includes Introduction of new products, Training and development, Appointment of C & F Agents and Sales. He has taught subjects such as Marketing Management, Marketing Control, Marketing Promotion, Marketing for Managers, Corporate Policies & Practices, Consumer Behavior and Marketing Research, Strategic Management and Managerial Skills Development. In addition he is a Ph. D. supervisor in the Faculty of Business Management. Ashutosh completed his Ph. D. in management in 2002 from Nagpur University. He has double PG Diploma in Marketing & Sales and in Business Management from Bhartiya Vidya Bhawan. He completed his MBA from YCMOU in 1997. In addition he holds degrees in B.Sc. and BA (economics). Dr. Ashutosh Paturkar will tell you how research, timing, and planning can all help increase the probability of success.

This programme is beneficial for young entrepreneurs’, students, businessman, retailers, Industrialists’ and for general public. This programme is free and open to all says a press note issued by Chairman Sanjay Arora and Coordinator of VIA Marketing Forum Shikha Khare.