Nagpur: Indian car market is highly competitive and customer preferences are changing with time and exposure to globalized products. Keeping in mind the evolving demand of discerning customers in India, Toyota Kirloskar Motor officially launched the versatile sedan – Yaris across India in the month of May. As one of the most anticipated cars of the year, Yaris boasts of advanced and emotional design, superior comfort, shining ride quality and quietness, dynamic efficiency and class-leading safety and technology.
Toyota Yaris is built on the Toyota philosophy of QDR offering 11 first in segment features like CVT in all grades, Tyre Pressure Monitoring System, Roof mounted Air Vents with Ambient Illumination, Power Driver Seat, Front Parking Sensor, Acoustic & Vibration Control Glass, 4.2” TFT MID with Eco wallet, Hand /Air Gesture Audio, 60:40 Split Rear Seat.
Toyota Yaris commands attention and connects emotionally with younger buyers with its cutting edge exterior design and state of the art interior design. Driving condition has been optimized to suit the conditions of each region. Fuel Efficiency has been maximized through Continuously Variable Transmission. Vehicle noise has been reduced to a level comparable to C-segment vehicle. The Audi and infotainment system of the Yaris comes with 7.0 LED touch screen audio with Gesture Control giving a number of options such as the USB, Aux-in. Bluetooth, Remote Control, SD Card, Mirror Link (on Limited Smartphones), Miracast TM*, HDMI and Wi-fi.
With Yaris, Toyota has underpinned commitment to safety by being the first in the segment to offer 7 SRS airbags – (D+P airbags, Side airbags, Curtain Shield Airbags (CSA) and knee airbag) across all variants in the new Yaris. Loaded with other best- in-class safety features such as Anti-Lock Braking System (ABS) with Electronic Brake Distribution (EBD), Vehicle Stability Control, Hill Start Assist control, Front & Rear Parking Sensors, Disc Brakes on all 4 wheels, Tire Pressure Monitoring System & ISOFIX Child Seats, yet again set new safety benchmark in the Indian car industry.
Testament to its unbeaten safety features, Toyota Yaris recently received 5-star safety ratings from the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP).
Toyota Yaris has already established itself as one of the most acclaimed model around the world giving a strong competition to other global models in the segment. With unique features customized for Indian market and a CVT option, the vehicle will strongly appeal to Indian families especially the women drivers in the country.
Toyota, globally well recognized for its heritage of delivering the most practical and comfortable cars has once again focused on actual customer needs rather than pursuing traditional ideas. For instance, the roof mounted air vents with ambient lighting is a first in segment feature in Toyota Yaris. It directs more cool air to the rear seat, which provides additional comfort to the occupants. When the fan is circulating the air, the ambient lighting adds an extra touch of coolness. The Toyota Yaris, at its competitive pricing offers best in class comfort which exceeds expectations of customers in India.
Toyota Yaris has received overwhelming response from customers across the country. The company is confident that more and more customers will recognize the value propositions that this product has to offer in the market.
Toyota Yaris has also been recently included in Toyota’s special sales initiative “Drive the Nation” catering to Government employees (center and state) and Defense personnel. While State and Central Government employees can avail 100% On Road Funding for 8 years, Defense Personal can avail the Toyota Yaris through Canteen Stores Department.