Published On : Thu, May 5th, 2016

Top growth driver today is innovation

VIA Dias
 Speakers at the Panel discussion at VIA agreed that top growth driver today is innovation. This was brought out in clear terms at the Panel discussion on ”How can the innovation of marketing, finance, technology and management help in emerging business opportunities” organized by Vidarbha Industries Association in association with Business Standard as a part of their Standard Smart Business event at VIA Hall this evening. The hall was jam packed.

Innovation and emerging trends in technology, marketing and finance are key drivers of growth and it will come handy to tap business opportunities, stay afloat and face competition. At the same time management will help in enter into a new orbit especially with effective use of data. Participants at the event were also of the view that the role of social media including face book, twitter, what’s app, hash tag etc cannot be overlooked ,but it can be powerfully put to use for doing business

Initiating the discussion Aditya Saraf, director, Nice Software Solutions at the outset said information technology is an enabler of business but insisted there are newer ways of doing business by making relationship, creating capital and assets and leveraging information. He noted that IT is changing the mind set and tapping the world of talent tapping the world of talent will be possible by leveraging the technology.

Gaurav Somani, head, business development at the MasterSoft ERP Solutions Pvt Ltd explained the role of marketing across all the businesses and how mouth to mouth publicity to social media are key instruments for growth. He said the innovative marketing approach will help businesses to keep customer at ease.

CA Girish Deodhar, of GP Deodhar & Co said that the seven letter word ‘Finance’ stands for funds, investments, net worth, asset, net profit/non performing asset, creditworthy and expenses. He also told the audience the importance of angel funding, debt/equity, cloud and crowd funding, rate of interest and informed about special banks and special type of products being introduced especially for MSME (micro, small and medium enterprises) sector. He termed the NPA turned businesses as financial leprosy for which nobody wants to provide finance.

Sanjay Singh, Chief Knowledge Resource, Strategic Concepts (India) Pvt Ltd integrated all the angles of finance, marketing and technology and expressed his views on how management should strike a balance among them and take the organization to the next orbit.

The presentation was followed by a very interesting question answer session. The three panelist and the moderator from Business Standard answered all the questions. The programme was highly appreciated by one and all.

Earlier Suhas Buddhe, chairman, VIA Entrepreneurship Forum made introductory remarks while while Ashit Sinha Vice President VIA gave the welcome address and also summed up the discussion and also.proposed vote of thanks.