It’s November 2021! The month is ending with a flurry of new brand campaigns. In a world where everything is connected, brands are being hyperactive to stay relevant. Brands today have to be innovative, creative and provide a level of customer experience that goes beyond the competition.
The best brands used digital technology and platforms to be at the forefront of innovation and customer experience.
But which were the best campaigns by brands? Well, we’re glad you asked. Here are some of our favourites from this month.
Chanel’s 2021 Campaign
If you were wondering what Chanel’s 2021 campaign was, we’re here to tell you. This campaign had some of the most notable pieces from their latest fashion show, as well as an extension of their Spring 2021 Collection.
Chanel’s Spring 2021 Collection had strong silhouettes creating modern yet creative looks. The Fall 2021 Collection had distinct patterns, textures, and prints in contrasting colours. It also features an updated version of the iconic black-and-white polo neck shirt.
Being detail-oriented, Chanel’s Fall 2021 Fashion Show was an ode to creative excellence. With luxurious fabrics and accessories that are sure to become classics in the years to come.
The collection comprises both classic pieces and new innovations. The campaign includes not only clothes but also shoes, jewellery, luggage, belts, bags, hats, gloves, sunglasses—you name it! All these items are available at your nearest Chanel boutique or online chat-based
Amazon Prime
Brands want to be present where the consumers are instead of relying on digital ads for marketing. Bobble AI’s partnership with Amazon Prime is just one example of this new trend.
Amazon Prime had teamed up with Bobble AI to create an interactive sticker marketing campaign. To boost awareness and recall for the new movie Cinderella on Amazon Prime among youth & adults. They carried out the campaign by leveraging visual stickers, GIFs and emojis in WhatsApp and other chat messaging apps. The brand creatively used a chat-based sticker campaign to insert the brand into the conversation.
The team at Bobble AI created a chat sticker pack for Cinderella. The sticker pack had 10+ relatable stickers for fun conversation. Stickers were perfect. They had also created 20+ standalone standees that can be used in different scenarios, such as reacting to a funny meme you saw on social media!
Nike’s 2021 Campaign
Nike has been one of the most popular and successful brands for years. With the help of digital marketing, they’ve been able to reach a larger audience and capture their attention. This is clear in their recent campaign that was released in November 2021.
Their campaign is called: “Nike: When Tomorrow Needs You.” Nike’s goal with this campaign was to encourage people to take action and make a difference in their lives now.
Throughout the month, Nike shared images and videos on social media to spread awareness. One video included inspirational words from different athletes, such as LeBron James, Serena Williams, Simone Biles, and many more. The video encouraged people to not only work hard every day but also to push themselves to be better by working together.
Uber’s 2021 Campaign
Uber has been on the market for a while. But unlike some other companies, Uber has kept up with technology and is always coming out with new ways to improve its service.
Earlier this year, Uber launched their latest campaign called “Campaign 2021.” It’s an ambitious plan that includes new services like self-driving vehicles, new offers for riders, and more.
One of the coolest things about this campaign is that Uber partnered with the NFL to offer concerts. Not only did they sponsor one game of the season, but they also partnered with NBC to broadcast the game live on TV. Now frequent users of ride-sharing services won’t have to worry about having worked the next day if they go out partying on game day!
Coca-Cola’s 2021 Campaign
Coca-Cola ran a campaign in November 2021 that was so good, it made us think about the possibilities of other marketing campaigns. The campaign was called “Share A Coke” and encouraged people to share selfies with their friends who are drinking Coca-Cola.
The campaign reminds us that brands aren’t just selling products, they’re selling experiences. Coca-Cola wants people to share these moments with their friends and family members. They even encourage you to post your pictures on social media using the hashtag #ShareACoke.
The Share A Coke campaign is an outstanding campaign. The emotional connection that Coca-cola created for people sharing a Coke was amazing. It shows how brands are marketing themselves differently in today’s digital age.
Emotional Advertising
The work we’ve seen from last month has been quite emotional. Brands are using the end of the year as a time to get sentimental and think about all the great things they’ve done.
One recent example of this is PepsiCo’s ad featuring their marketing head, Indra Nooyi. They created the video for this very purpose: to talk about PepsiCo’s outstanding year and thank Indra for everything she’s done for them.
Advertising campaigns like these make us tear up while telling us why we love Coca-Cola, Nike, and more. They’re showing us how awesome the company is while getting us excited about what could be next!
Direct Marketing to Millennials
If you’re looking for a way to reach more millennials, then you should try direct marketing.
Direct marketing is a great way to target millennials and get your message out to them without the use of social media or paid ads. Recent research shows that millennials will more likely respond to an advertisement they read/see than the one they find on social media. So, we recommend using direct marketing as a tool for any company trying to reach out to this demographic.
Product Tying and Sales Strategies for Marketing
Almost every business has a product tying strategy. Whether it’s as simple as bundling your products together or making them available for a limited time only, the idea is to get people to buy more than one item from you at once.
Brands like Chanel and Nike have been doing this for years. They bundle their products together in different packages, ranging from a few items up to a full wardrobe. And sometimes they make those bundled packages unavailable for purchase after a certain period online. For example, Uber might offer discounts on rides if you buy food with delivery service DoorDash. or Coca-Cola might offer its drinks in two-packs at Costco stores. These are just some examples of how product tying strategies work for various brands—strategies that can be used by your company too!
