Published On : Mon, Apr 11th, 2016

SARL to enhance market presence with the launch of Naturralle Health Rice Bran Oil

Anjani Kumar Gupta (SARL) & Meghana Kumare at the launch of Naturralle Health Rice Bran Oil

Anjani Kumar Gupta (SARL) & Meghana Kumare at the launch of Naturralle Health Rice Bran Oil

Nagpur: One of the leading edible oil companies Saraiwwalaa Agrr Refineries Limited (SARL) with an aim of strategic growth of their company, have introduced a new product under their flagship brand “Naturralle”. SARL has strengthened their portfolio in edible oil sector by introducing “Naturralle Health Rice Bran Oil” for the health conscious consumers of today. The product was unveiled by famous Nutritionist from the city Meghana Kumare in the presence of Director of SARL Anjani Kumar Gupta along with the senior management at SARL.

The brand “Naturralle”is completely driven by market research and has always adapted to address the requirements and concerns of the Indian households through innovation. The introduction of Naturralle Health Rice Bran Health is a step towards fortifying the offerings under Brand Naturralle.

The Naturralle Health Rice Bran oil is physically refined to ensure the goodness of rice bran is retained.   The Rice bran oil contains high amount of Oryzanol which improves the HDL/LDL ratio making it one of the most heart friendly oil. Rice bran oil is known as healthy oil, as it has the right balance of saturated, monounsaturated and polyunsaturated fats as recommended by the American Heart Association & the World Health Organization.

Some of the health benefits of rice bran oil include its ability to lower cholesterol, boost the immune system, help prevent cancer, improve skin health, aid in weight loss, relieve menopausal symptoms, protect your heart, increase cognitive strength and lower allergic reactions. It’s the recommended choice for improving serum cholesterol levels and preventing cardiovascular diseases as well. Besides being the healthier oil, Naturralle Health Rice Bran Oil makes the food healthier, lighter with enhanced flavors and palatability.

Speaking at the launch of the new product Director of SARL Anjani Kumar Gupta said that the journey of brand Naturralle has been amazing. He added that it is their constant endeavour to introduce products that are good, convenient and healthier for our customers. According to studies, Indians are more prone to heart ailments. Product like Rice Bran oil with its high Oryzanol content improves the HDL/LDL ratio, making it one of the most heart friendly oil. Naturralle Health Rice Bran Oil is aimed at the health conscious customer base not only consumers with medical conditions, but also the health conscious segment which believes in eating right to prevent ailments.”

He further added that it is a constant endeavour at SARL to innovate and introduce the products that satisfy the needs of the ever evolving customers and make food taste better. With the addition of Naturralle Health Rice Bran Oil, they are augmenting their portfolio with new products to suit the requirements of their existing customers. He claimed that they plan innovative campaigns to reach out to the customers and make them aware about their brands. Their efforts have been recognized and World Consulting and Research Corporation (WCRC) have selected Naturralle as “Asia’s Most Promising Brand” for the second consecutive year. This certification brings to fore Naturralle’s journey as a brand which has shown tremendous growth in the past few years with focused efforts and innovative marketing strategies that have impacted the customers. We are honored to receive this award and hope that the new product Naturralle Rice Bran Oil is liked and accepted by our customers.”