Nagpur: In a significant stride towards enhancing customer service and leveraging technology to streamline operations, Maharashtra’s Deputy Chief Minister Devendra Fadnavis unveiled the ‘Urja’ chatbot developed by Maharashtra State Electricity Distribution Company Limited (MSEDCL). This innovative tool, powered by artificial intelligence, marks a transformative shift in how energy consumers interact with their electricity provider, promising convenience, efficiency, and personalized assistance.
The service is currently available on MSEDCL’s website www.mahadiscom.in and will soon be available on the mobile phone application as well.
The launch of the ‘Urja’ chatbot comes as part of MSEDCL’s broader initiative to modernize its service delivery mechanisms and embrace digital solutions to meet the evolving needs of its customers. With the proliferation of digital communication channels, there is a growing demand for seamless, user-friendly interfaces that enable swift access to information and support.
Deputy Chief Minister Devendra Fadnavis emphasized the importance of leveraging information technology, such as artificial intelligence, to provide quality and customer-oriented services to MSEDCL consumers. The ‘Urja’ chatbot is envisioned to serve as a versatile tool for addressing various customer needs, including grievance redressal, bill payment, and obtaining new electricity connections.
One of the key features of the ‘Urja’ chatbot is its ability to handle multiple tasks simultaneously. Furthermore, MSEDCL’s commitment to sustainable energy practices is underscored by its recent agreement regarding the purchase of 3300 MW of green energy. This initiative aligns with the state government’s efforts to promote renewable energy sources and reduce carbon emissions, contributing to India’s transition towards a cleaner and more sustainable energy landscape.
The introduction of the ‘Urja’ chatbot reflects MSEDCL’s proactive approach towards embracing digital innovation and enhancing customer experience. By harnessing the power of artificial intelligence, the utility company aims to provide timely, personalized assistance to its customers, thereby fostering greater satisfaction, trust, and loyalty.
MSEDCL Chairman and Managing Director, Lokesh Chandra, said the energy chatbot can be accessed from the official website and mobile app of the state power utility.
The Maharashtra State Electricity Distribution Company is preparing to meet the increasing power demand during the summer season. Deputy Chief Minister Devendra Fadnavis announced the procurement of 3,300 MW of green energy, reducing carbon footprints and ensuring uninterrupted power supply.
Key highlights of ‘Urja’ Chatbot
• With Urja Chatbot, customers will not need to come to the office
• Service available 24 hours a day and 7 days a week
• Initially available on the company’s website and then on the mobile app
• To solve various problems of customers related to MSEDCL distribution
• Answering the questions asked by the customers and providing guidance to them
• Customer queries will be answered promptly and efficiently.
• The service of Mahavitaran will be faster and more customer-oriented.
• This service is available in Marathi and English languages.
• Convenient for users of all ages and technical skills.
