A unique social initiative in association with GOONJ aimed at giving back to the society
Customers can select from a wide range of fabrics and avail free tailoring in exchange of old trousers
Offer valid from August 6, to August 28, 2016 across India
Redeemable mobile-vouchers for every customer with custom tailoring at over 1000 stores across 380+ towns
Nagpur: The leading manufacturer, marketer and retailer of worsted suiting fabrics over the last nine decades Raymond announced the launch of a unique Trouser Exchange Programme, ‘Look Good, Do Good’ in association with GOONJ on August 17, 2016.
This is one of its kind, social initiative beginning from August 6, 2016 will offer free custom tailoring services on new pair of trousers in exchange of old trousers. While this Trouser Exchange Programme offers every customer a chance to give away their old trousers that would reach to people in need, the customers will also get a chance to experience custom tailored trousers crafted from Raymond Fine Fabrics.
Speaking at the launch, Head of Corporate Communications, Raymond Limited Rohit Khanna said that “Raymond is an iconic brand that has earned the trust and respect of its consumers over the last nine decades. Through this initiative of “Look Good Do Good” we would like to partner with our customers in an effort to give back to the society. By associating with this programme, consumers can experience the perfect fit that can only be found in tailored trousers helping them not only look good but also feel good in true sense. Given our expansive presence across 380+ cities in the country, this initiative will enable everyone to contribute to the cause.
Raymond will accept full length adult trousers of any kind, any brand that is in wearable condition. Consumers will have a choice to choose from over 1000 options of fabric options to choose from for a brand new pair of tailored trousers.
While speaking to media personnel, Rohit Khanna said that this is one of the CSR activities initiated by Raymonds. He added that they are monitoring the collection, transportation and the distribution of the trousers by GOONJ. He added that GOONJ is reaching these trousers to people living in remote village in exchange for some good work for their own welfare. GOONJ is working in 21 states.
The entire initiative was started from Maharashtra in Pune
Commenting on this initiative Founder of GOONJ Anshu Gupta said; “For GOONJ what matters is dignity. Somewhere in the last few years we have been able to change the charitable subject- object i.e. old material into a powerful currency or reward. Under our nationwide initiative ‘ Cloth for Work’ people take up community initiatives for their own villages, right from digging well to making roads and then receive the material with dignity. Every single unit we collect is like a parallel currency for development work for us. Goonj is certainly happy to associate with Raymond on this thoughtful campaign on trousers as this is certainly a big gap area in the urban giving. ”
Customers can bring their old trouser to Raymond Shops across the country to avail this offer. In lieu of the old trouser, a consumer can select from a wide range of fine fabrics to craft the new pair of customized trousers. A single voucher per trouser can be redeemed for availing free custom tailoring services on trouser only. Customer can give away any number of trousers to avail equal number of mobile vouchers at the store. This offer is valid from August 6, 2016 to August 28, 2016 across Raymond Shops in India.
Raymond offers end-to-end solutions for fabrics and garmenting. It has some of the leading brands in its portfolio including Raymond Ready-to-Wear, Park Avenue, Parx, Color Plus, amongst others. Raymond has one of the largest exclusive retail networks in the textile and fashion space in India.
As a part of the diversified Group, we also have business interests in men’s accessories, personal grooming & toiletries, prophylactics, energy drinks, files and tools and auto components.
GOONJ (means an echo) a multi award winning social enterprise, using the city’s discard for fueling wide spread development work across village India. While dealing with more than 3000 tons of material annually, GOONJ reaches this material as a resource, as a parallel currency with dignity to the rural communities as they take up large scale development work like recharging water bodies, rebuilding local infrastructure, education, for addressing their own issues. GOONJ’s work has also led to the systematic changes in the disaster relief & rehabilitation work; while it has also opened up the most taboo issue of menstrual hygiene and providing clean cotton cloth as a viable solution. For details, please refer- www.goonj.org or write to us on firstname.lastname@example.org