‘My Discount Card’, a shoppers window to avail services and products at a discount from local stores got launched by Radical Global in a glittering ceremony held at Hotel Heritage Lawns in Nagpur, today. The premium discount card, an initiative of the Radical Global got launched by Chief Guest Vishal Muttemwar and director of Radical Global Vibhor Khatwar in presence of media persons and the participating vendors.
‘My discount card’ is a new generation Loyalty card for smart customers which provides them a unique shopping experience to purchase one’s favorite products of leading brands at discounted rates. The service allows one to shop and save money from every purchase.
Excerpts from the discussion with Vishal Muttemwar
In an exclusive talk with Nagpur Today, Vishal Muttemwar said that who does not like a discount or a bit of reduction in the cost of any goods when he goes to buy something? Almost everybody likes to save money in everything, whether he is buying cloths or dining outside. On the other hand, the merchants too get good sales as well as repeated visits of customers, so it is a win-win situation for both the buyer and the seller. The card holder has to carry one card which is valid in many stores, shops, restaurants and hotels.
What is different in this Discount card is that the company has launched a mobile App. This ensures that the merchant gets a record or data of the customers, their purchases, customer profile, his likes etc. This way the merchant can cater to the needs of the customers. The merchants can also woo the customers by greeting them on their birthdays, anniversaries and special festivals and offer specific discounts. The merchant can also inform the customers about the latest goods available in their store and update the customers about all the new additions including discounts.
Vibhor Khatwar, Radical Global said the schemes of the vendors who are now part of the MDC family would be promoted and exposed to the general clientele on a large scale. He said “Initially this service will be available in Nagpur and later would be made available in other cities and states as well”.
The team believes that as contribution to society, it’s a responsibility to care for people who cannot take care of themselves. The Government provides social support to those who are too young, sick, old or injured to look after themselves. We call this as a ‘social assistance’. MDC donates near about 5% to old age homes and school education of socially and economically backward.
It has taken a year of hard work by the team that has worked on it, they say. The director even adds, that by knowing the fact that you sacrificed something such as time, finances or property, only to help others in need, can give you a sense of purpose in life or work and inner peace & satisfaction.
The price of the card as informed by Vibhor is Rs 200/-, that holds a validity of six months. Also, an android application with all the information about the card discounts has been introduced.