Nagpur: A mega blood donation camp was recently organized by Constructivity Foundation. The blood donation camp was Constructivity’s biggest event of the year with more than 2000 people attending. The organization broke their previous record of number of blood donors with 868 people coming to donate blood.
The Constructivity Blood Donation Camp was very different from any other blood donation camp, a carnival to say the least. Where you may depressingly expect bandages, needles and the smell of spirit and blood, Constructivity had music, dancers, a prop-filled photo booth among many other attractive stalls. There was also a live music performance held at the camp to comfort the donors with the soothing music. Constructivity’s idea was to break the stereotypical notion of blood donation camps as sad and glum events.
Apart from good food, they also had the venue decorated with paintings and photos (which were collected from the competitions organized by the organization), counters exhibiting upcoming projects, a photo booth with various props made by the volunteers, a T- Shirt painting stall, and also a startup by students of Nagpur. There was also a merchandise store where merchandise made by the volunteers were sold. To make the maximum number of people turn up at the camp, a massive social media campaign was run for about a month.
Started in 2012, by Shubham Jejani along with his friends and support from Jain International School, Constructivity has grown into a registered NGO with over 125 active members and volunteers. They held their first blood donation camp in 2012, that was attended by 155 donors. The second and third Blood Donation Camps were larger successes, with 356and 440 donors respectively. Last year, the Blood Donation Camp (2015) attracted over 680 donors, most of whom were students and first-time donors. And this year, they finally broke through to be one of the largest blood donation drives in the history of Vidarbha organized by one single group. The donated blood was distributed between Lifeline Blood Bank, Daga Hospital and IGGMC.