Published On : Mon, Apr 22nd, 2019

Media, PRO should be opinion makers to protect democratic values: Mudgal

Nagpur: The entire country is gripped with election fever. The administration on the one hand is making efforts to increase the voting percentage and on the other, the standard of campaign falling down with political leaders engaged in allegations and counter allegations against each other.

In this backdrop, the concept of one nation, one resolve, one voice proves a guiding force and public relation officers (PROs) and media should play an instrumental role in protecting the democratic values. For the purpose, they should become opinion maker and change the psychology of the society, said District Collector Ashwin Mudgal. He was speaking as chief guest at a programme organised to mark National Public Relations Day.

The programme was organised by Nagpur branch of Public Relations Society of India (PRSI) at Press Club in the city on Sunday. President, Press Club, Pradip Maitra presided over the function. District Information Officer Anil Gadekar, PRSI President Satyendra Prasad Singh and PRO, Mahagenco Yashwant Mohite graced the occasion.

Meticulous planning and co-ordination between manpower and government machinery is required to ensure peaceful election in prescribed time, Mudgal said. He also informed about the challenges the officer faces while being incharge of a task and recited lines of some poems to prove his point.

With the information spreading fast in the modern times, the working style of PROs is changing, he remarked. Every individual will have to follow the principles of unity and brotherhood as mentioned in the Constitution, he appealed.

Mr. Mudgal on the occasion honoured Mr. Gadekar as best PRO and felicitated him with shawl, shreefal and a memento.

Replying to the felicitation, Gadekar said the responsibility of PROs have increased manifold with the changing times. A PRO is the mirror of the organisation and performs the challenging task of promoting positive of his organisation, he said.

Maitra lauded PRSI efforts of organising the programme and bringing to fore the concept of one nation, one resolve, one voice.

S P Singh in his introductory speech briefed the works carried out by PRSI. PRO Nagpur Metro Akhilesh Halwe conducted the programme while Yashwant Mohite proposed a vote of thanks.

AIR announcer Gauri Marathe read out the greetings of PRSI National President Dr Ajit Pathak and introduced Gadekar to the audience.