- Reaches out to 150+ partners with the ‘Do Express’
- Lenovo has launched a “Back to College” scheme for College students
Nagpur News: While speaking exclusively with Nagpur Today, Marketing Head of Maharashtra Region, Karan Kapur said that there is a significant growth of 50 % growth in the region. Lenovo has launched a “Back to College” scheme for College students. All that is required is the identity card of the college and they will get 2 years of Extended Warranty plus the existing one year warranty. He added that this shows our confidence in the quality of our product. He said that students, nowadays live a hard life and the wear and tear on the product is much. This scheme will fulfill the product’s promise of durability and the student can continue to be carefree for some more time. 11 new products have been launched by Lenovo this year.
He spoke of the “Ghar Ghar me PC” scheme. He said that 80 % of the buyers are first time purchasers. He added that nearly 60-65 % of the sales are from outside Metro areas. This figure too is growing every year. They intend to increase stores and reach every taluka, every district in the state. He said how computers are relevant in today’s life. Note-books or lap-tops are the in-thing among students today.
He added that our quality rating done by TBR is the highest. We have got 61 CES awards in the last year. He spoke of one of their new products called Yoga Desk PC. He said that it is an inter-personal and interactive PC. Many hotels, educational institutions are now going for this.
While expounding on how the product has retained its superiority and the No-1 position in the market, he added that many of their counterparts have left their race and have gone onto software or other products.
He said that their after sales services, which play an integral part is handled by Wipro and Systex. He added that they have nearly 100 personal in various call centers to manage the Lenovo customer support.
In the press-meet organized on June 18, 2014, the Marketing Head Karan Kapur addressed the press meet where he said that one of the leading PC players in India, Lenovo, launched its focused partner campaign in Nagpur on June 18, 2014. He said that the flagging off of the “Do Express” will be done on June 19, 2014. This is being done aiming to reach out to a substantial number of existing and potential partners in Nagpur, the partner meet will address 75+ partners. Lenovo’s live product van called the ‘Do Express’ will engage with more than 150 partners across 10 districts in Vidharbha including Nagpur, Amravati, Akola, Chandrapur, Yavatamal, Wardha, Bhandara, Buldhana, Washim, Gondia) over a period of 15 days.
Lenovo is the largest exclusive PC retailer in Maharashtra with a significant focus on Nagpur. To tap the huge market potential, Lenovo’s ‘Do Express’ will travel across the state to reach out to the partner community at large.
He said that this will have two advantages, 1) The increase in computer penetration. 2) Economic growth powered by PC.
The ‘Do Express’ will be equipped with Lenovo’s newly launched, slim and sleek notebooks namely Flex 2, G5070 and Z5070.
The product line-up during the partner meet included the newly launched notebooks – Flex2, G5070 and Z5070, apart from the existing range including G510, Z510, Y510P and Yoga2. Desktops including C240, C360 and the H Series were also on display.
He said that Lenovo is also planning to expand its retail presence nationally, by introducing another 250+ stores, in addition to the 1400 stores across the country. Maharashtra being a focus market, the brand will increase its retail presence in the state significantly. Earlier this year, Lenovo launched its one of a kind Smart Connected Devices store in Pune in March. The branded store is akin to the PC+ stores in Hong Kong, Tokyo and the US, in terms of the layout, products, staff and the world class experience that the customers enjoys. The store has been well received in the state and has enabled Lenovo to reach out to the youth with its PC+ range.
Karan said that India is the youngest country in the world (quoted even by PM Narendra Modi in his oath taking speech). He said that Lenovo intends to target the young between the age group of 25 to 45 years. He said that 40-45 % of lap-tops are bought by students. According to him, the definition of students have changed and does not include engineering students, but right from pre-schoolers.
He said that they have been No-4th last year, No 3, 2 years ago and No 2, 3 years ago, however, this year we are No 1 in Lap Top companies. He said that the computers are affordable therefore the sales volume too has seen significant increase.
Karan said that while mobile phones saw a series of innovations and changes, lap-tops and computers did not see much innovations, R & D or changes. This year, with two major acquisitions of Motorolla and IBM Systems, they intend to bring more advancement and changes in Mobiles, Computers, Tablets and Smart TVs.
He said that 55 million computers were sold last year itself. He added that there is 60 % PC penetration in upcountry areas.