The Grandmaster Innovations Private Limited, a Joint Venture company with Guardwel Industries Private Limited held a customers’ meet on August 27, 2014.
Addressing a press meet at Managing Director and Chairman of Guardwel Anthony, Executive Director of the Joint Venture of Grandmaster and Guardwel P M Sanjay, Managing Director of Joint Venture of Grandmaster and Guardwel Ranjeev Sinha and the Proprietor of Prachit Enterprises D K Shastri, explained to the media about the various innovative Safes, Strongroom Doors, Safe-Deposit Lockers, Fire-resisting Filing Cabinet, Fire-Protection Cabinets, Torch and Tool Resistant Safes, Fire and Burglar Resistant Safes. A Power-Point Presentation explained the nuances and security offered by the products.
Guardwel, a trusted brand for last 27 years in Indian Banking Industry takes an aggressive marketing approach through their recently announced Joint Venture Company, Grandmaster.
While Guardwel continues to own the Brand and focuses on manufacturing, the entire marketing activity is now looked by Grandmaster. In its endeavor to reach to all customers, Grandmaster held customers’ meet where they invited their targeted customers and explained them the need of right security products and the importance of BIS certified products for their customers.
Managing Director and Chairman of Guardwel Anthony feels that in today’s market situation, a company not only needs to have a quality product but also needs a right marketing arm to reach to all customers and convey the value preposition that the product offers. He further states “With the formation of the Marketing Joint Venture, we are optimistic of increasing our reach thus increasing our sales. Under this JV, we plan to organize similar customers meet across country.”
The Managing Director of Grandmaster Ranjeev Sinha who personally addressed the customers, was very excited with the kind of audience that was arranged by their new dealer, Prachit Enterprises. Sinha said that he is thankful to Shastri for organizing such a great audience who were not only listening but were also participating during the presentation. Sinha further explained about the role of Grandmaster is to ensure that their products are available with their authorized dealers in their respective market and customers find us as and when they need it. The focus is not only to give a quality product but also to give an excellent after sales service.
While answering to a media query, Managing Director and Chairman of Guardwel Anthony said that the Indian market as far as Safes are concerned is 12-15 % and an annual growth of 12 % is observed.
Answering to some of the queries of about the safety measures, the company personnel answered that, while the sizes are fixed, the locking mechanisms can be customized. They added that many new features like the automatic siren in the nearest police-station, if anyone fools around with the safe etc are some of the features.