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Nagpur: With Dhanteras on 6 November and Diwali on 8 November, Nagpur families face a familiar question: buy gold now, or wait and hope the rate falls? This October, one of the city’s oldest jewellers has made that question much easier to answer.

Londe Jewellers Gold & Diamonds, which has served Nagpur families since 1989, has opened Advance Gold Rate Booking at all four of its showrooms, in Sitabuldi, Gokulpeth, Manish Nagar and Nandanvan. Under the offer, a buyer chooses a piece, pays 25% of the bill value as advance, and on billing day pays whichever rate is lower: the rate on the day they booked, or the rate on the day they bill. Bookings are open only from 1 to 31 October 2026.

Why the timing matters

Anyone who has watched the gold rate this year knows how quickly it moves. On 30 September, 22 carat gold in Nagpur stood at Rs 13,800 per gram and 24 carat at Rs 14,870 per gram. That is roughly 10% below the April 2026 Akshaya Tritiya peak of Rs 15,300 per gram for 22 carat. Over a longer stretch, 24 carat gold has risen from about Rs 48,651 per 10 grams in 2020 to about Rs 1,48,700 today, roughly three times in six years.

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Nobody can say where the rate will be on Dhanteras. Festival demand, global cues and the rupee all push it around, and a rise of even a few hundred rupees a gram changes the cost of a wedding set or a festive necklace by tens of thousands. For many families, that uncertainty is the reason Diwali purchases get delayed until the last moment, and then made in a rush at whatever the rate happens to be.

How the booking works

The offer is simple, and it protects the buyer in both directions:

• If the gold rate rises after booking,the buyer is billed at the lower booking day rate.
• If the gold rate falls after booking,the buyer is billed at the lower billing day rate.
• Advance:25% of the bill value, with the balance paid on billing day.
• Covered:22 carat, 18 carat and 9 carat gold jewellery, natural diamond jewellery and silver jewellery.
• Deadline:billing must be completed by 31 October 2026. Buyers can collect their jewellery later, including on Dhanteras or Diwali.

The clock is shorter than it looks

The window is tighter than the date suggests. Pieces that must be made to order take 15 to 20 days, and the offer applies only if the piece arrives before 31 October. A buyer who wants a custom necklace or bangle set for Dhanteras has, in practice, until about the middle of October to place the order.

“Every Diwali, families ask us whether they should wait for the rate to come down,” said Rajesh Londe of Londe Jewellers Gold & Diamonds. “Nobody can promise that. With this booking, they do not have to guess. They lock today’s rate, and if the rate falls, they still pay the lower one.”

Quick facts

Frequently asked questions

Can I lock the gold rate in Nagpur before Diwali?

Yes. Under Londe Jewellers’ Advance Gold Rate Booking, you pay 25% of the bill as advance between 1 and 31 October 2026 and are billed at the lower of your booking day rate and billing day rate.

What happens if the gold rate falls after I book?

You pay the lower billing day rate. The booking only ever works in the buyer’s favour.

Can I take delivery on Dhanteras?

Yes. Billing must be done by 31 October, but the jewellery can be collected later, including on Dhanteras or Diwali.

Where to book

Londe Jewellers Gold & Diamonds has four showrooms in Nagpur, open 11 AM to 8:30 PM:

• Sitabuldi:Modi No 2, opposite Datta Mandir. Phone 90755 12053
• Gokulpeth:near Gokulpeth Square. Phone 84460 90383
• Manish Nagar:Manish Nagar Main Road. Phone 80101 48427
• Nandanvan:Tiranga Square Road, opposite Axis Bank. Phone 89564 82471

Full terms and a callback form are available on the jeweller’s gold rate booking offer page. Terms and conditions apply.

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