In the music industry, most artists dream of playing at big festivals. Very few go a step further and create one of their own.
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Feb 16th, 2026 - Time 11.45Hrs
Tanishq Audio is among those rare names. What started as a journey behind the console has evolved into something far bigger. Today, he is not just performing at festivals. He owns and produces one. Holi Palooza is the result of that vision.
The Early Days: Building a Name as an Artist
Like most independent artists, Tanishq Audio began by focusing on his craft. Live performances, studio sessions, experimenting with sound, and building a loyal audience. It was about consistency.
Over time, he developed a distinct identity. His performances were not just about music. They were about energy, crowd connection, and experience. That understanding of what audiences truly want became the foundation of something larger.
The Shift from Performer to Producer
Moving from artist to festival owner is not a small leap. It requires a completely different mindset.
As an artist, the focus is on music and performance. As a festival owner, the responsibility expands to production, logistics, artist lineups, sponsorships, marketing, crowd safety, branding, and overall experience.
Tanishq Audio decided to step into that space. Instead of waiting for the perfect platform, he built one.
Holi Palooza was not designed as just another Holi party. It was conceptualized as a full-scale music festival that merges color, culture, and curated electronic sound.
What Makes Holi Palooza Different
Holi events are common across India. But most follow a predictable format with basic setup and limited production value.
Holi Palooza approaches it differently. It focuses on structured artist curation, high-quality stage production, visual storytelling, a premium crowd experience, and brand partnerships that align with the vibe.
The Business of Artist-Led Festivals
Very few artists take ownership of the ecosystem around them. Festival production comes with financial risk and operational complexity.
But ownership changes the game. Revenue is no longer limited to performance fees. It expands into partnerships, merchandise, licensing, and recurring audience loyalty.
Holi Palooza is not just an annual celebration. It is a scalable event brand. By producing his own festival, Tanishq Audio controls the sound, the scale, and the story.
More Than a Festival, It’s a Statement
Holi Palooza represents independence. It shows that artists today do not need to wait for validation from large production houses. With vision and execution, they can create their own stage.
From performing under lights to designing the entire production behind them, Tanishq Audio has taken ownership of the spotlight.
Sometimes, the biggest move an artist can make is not just playing the stage. It is building it.
