Published On : Sat, Oct 19th, 2013

CREDAI property expo evokes dull response; Stall owners fall short of visitors

CREDAI-1Nagpur News.

Though it’s festive time around but buyers appear in no mood to go for dream home shopping. Even the association with corporate real estate brands and the media giant for its event could not help CREDAI  to garner respectable number of footfalls at its property show going on at St. Ursula School ground in Sadar. It’s been two days since the much hyped property expo of CREDAI has been organized but the stall owners desperately awaited the visitors. With the poor footfalls, the venue at the expo wore a deserted look on Saturday, the second day of the expo. Such worse is the situation that most of the stalls did not receive a single query despite paying hefty sum for displaying their products and projects at the do.

Tata’s real estate venture Capitol Heights – dubbed as the prestigious residential scheme in the heart of the city, is the main sponsor of the event. The hi-end luxurious apartments from Capitol Heights too find no takers at the expo.

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Kinshuk Agarwal, Marketing Head  of SDPL Greens though admitted that overall property market is slow this year, he exuded hope that footfalls might increase by Sunday. “Actually the property expo was inaugurated late evening yesterday and so Saturday should be considered as the first day of the stall. In the afternoon people generally remain busy in work and so we are expecting good numbers in the evening.”

When asked whether it was only on Sunday they are relying to gain expected visitors, Agarwal said that it was not a one day expo and people take their own time to visit here.  “It takes 3-4 hours to decide upon the property of choice and so it’s too early to say anything about the response. As far our side is concerned we are getting more queries than we actually expected.”

But the hind sight of Agarwal’s claim is quite evident. Sources informed that the organizers had sensed the situation in the early stages of the expo itself when they faced tough time in selling the stalls to the prospective clients. Helplessly, the organizers had to come to negotiating terms and even lowered the price for most of the clients. Even the businesses other than property were also roped in to achieve the considerable sale of stalls. This resulted in the property expo turning into multiple commodity sales.  Even a hardware fittings segment has been allotted stall.

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The expo has been running under two dome shaped structures having two lanes each with stalls on both the sides. It is learnt that the changes were made in the arrangement of stalls as the stalls sold were far less than expected.

An executive of one the participating companies feared crowd could pick up even on Sunday. “This year the steam is certainly missing among the home buyers who are focusing more on buying clothes and other appliances for their Diwali shopping. The response received till now is really worrisome and I don’t think Sunday could create any magic,” he lamented.