Published On : Mon, Oct 31st, 2016

Chinese goods sale dip to 60 percent this Diwali


Nagpur: Social media campaign to boycott Chinese products on this Diwali festival launched soon after China supported Pakistan on Uri attack culminated into a steep decline of sale in Chinese goods to about 60% on this Diwali festive purchases. Beside people even the traders showed lack of enthusiasm in selling Chinese products.

Instead of Chinese goods, people prefer earthen lamps and decorative items made from paper, clay and plastic to decorate their houses and some household even used last year’s material for decoration purposes. Less of consumption of Chinese goods did not deter the people to celebrate the festival with great fan fare. Realizing the attachment and mood between the people because of social media campaign, traders across Country were seen reluctant in displaying Chinese goods on the Counter and even some traders put ” Make in India” Board in their business establishments to woo the consumers. These statistics are based on the indications gathered by the Confederation of All India Traders (CAIT) from 20 Cities in different States including Delhi, Mumbai, Nagpur, Jaipur, Ahmadabad, Kanpur, Bhopal etc which are generally considered as distribution Cities.

CAIT National President B.C.Bhartia and Secretary General Praveen Khandelwal said that the social media campaign which reached even in the houses beside markets further intensified with statement of Chinese media ” India can only bark” and the people decided to opt for Indian products which includes earthen lamps, decorative made from clay, plastic and paper, Toffee & Chocolate, Dry Fruits, Sweets, FMCG products, Indian electronic items, Kitchen equipment, Utensils, Gift articles, furnishing fabric, ready made garment, Bed Sheet & Matt etc. Crackers made at Sivakasi in Tamilnadu were more preferred in comparison to Chinese crackers.

True that alternate to Chinese products were very limited but more focus was on Indian goods and it was felt to develop viable alternative products in order to discourage sale of Chinese goods in India, and for that the Government has to plan a long term strategy by providing all out support to our small manufacturing sector to produce quality goods at a cheaper prices and augment their manufacturing capacity. The Government has to make latest technology available to small sector and must have to incur substantial expenditure on research & development. If all these steps are taken simultaneously, our trade can do wonders since we have everything at our end to give competition in global market.