Published On : Mon, Apr 21st, 2014

Area Business Manager – Cadila Pharmaceuticals Ltd. (CPL)


Business ManagerJob Summary :

The incumbent will be responsible for:

Achievement of budgeted sales targets for the area through the development & channelizing the efforts of the team of field officers, ensuring customer (KOLs, other Doctors and chemists) development, products, markets and through effective implementation of marketing programs




Principal Accountability :

1. Achievement of Budgeted Sales Targets

  • Achievement of overall Monthly Sales Targets leading to achievement of Annual Sales Targets
  • Achievement of Brand-wise Sales Targets esp. for Thrust Brands
  • Ensuring achievement of targets by each FO territory and maximising productivity
  • Improve business hygiene by reducing sales returns & expiries
  • Effective forecasting to ensure smooth availability & distribution of products
  • Co-ordination with business partners/ distribution
  • Ensuring achievement of collection targets

2. Customer Development/ KOL Development

  • Development of brand specific core customers & develop their business contributions
  • Monitoring the efforts of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverage
  • Supporting the implementation of strategic alliance programs for maximising ROI from KOLs through ensuring periodical visits as mandated by HO
  • Development & sustenance of relationships of KOLs through personal visits
  • Periodically track the contribution from KOLs and ensure interventions under the guidance of SMs in protecting & developing the business from KOLs

3. Product Development

  • Identification and development of core customers for each product and maximising their returns
  • Developing mechanisms to track the performance progress of these products and addressing gaps if any


4. Team Development/ Competence Development

  • Developing the in-clinic effectiveness through channelizing the efforts of Field Officers in terms of Right Customer, Right Product and ensuring Right Frequency of visits
  • Improving in clinic competence of FOs by developing their product knowledge, application of selling skills through joint call coaching
  • Development of teamwork and culture amongst the FOs
  • Ensuring business process discipline & hygiene
  • Planning & Organizing the efforts of self/ team
  • Efforts to retain the team and filling up of vacancies if any

5. Effective Implementation of Marketing Programs

  • Ensuring effective implementation of marketing programs (CMEs/ Symposiums/Camps etc) thereby develop key brands in each territory through a team of FOs
  • Periodically track the implementation of marketing programs and address the gaps if any
  • Preparation of action plans during cycle meetings with an objective of improving implementation
  • Tracking the efforts of team members in terms of call average and coverage through FFR and ensuring compliance
  • Implementation of local strategies under guidance of SMs

6. Reporting & Administration

  • Timely FFR reporting of Self & ensuring the discipline of FOs in timely reporting of FFR as per timelines
  • Maintaining the secondary sales & primary sales records of each territory and ensuring the same in case of FOs
  • Updation of MCR, Chemist list and Institution list on a periodical basis as mandated by HO
  • Ensuring effective DWP and implementation of the same
  • Ensuring discipline through control tools like STP, TP and other monitoring tools


Job Specifications

  • Ideal candidate would be a Science graduate ideally with previous experience of first line management or a candidate from MNC companies with excellent process orientation and aptitude
  • Good interpersonal skills, team work, analytical ability etc
  • Good communication skills, attention to detail, execution skills

Note: This is only an indicative list of key duties and this may change from time to time as per business needs. Advancement (both salary and growth) will be based on assessment of competencies, experience, knowledge and performance as determined by company requirements and based on the evaluation by the company. Employee on probation will have to complete the probation assessment which includes, interview / review meetings, projects and /or written examination.

Experience 4 – 8 Years
Industry Type Pharma / Biotech / Clinical Research
Role Area Sales Manager
Functional Area Sales, Retail, Business Development
Education UG – Any Graduate – Any Specialization
PG – Post Graduation Not Required
Compensation: INR 2,00,000 – 4,00,000 P.A
Location Ahmedabad, Mumbai, Indore, Jaipur, Jodhpur, Nagpur, Nasik, Pune, Surat


Branded HR
Cadila Pharmaceuticals Limited
Branded – HR Cadila Corporate Campus Sarkhej –
Dholka Road, Bhatt – 382210
AHMEDABAD,Gujarat,India 382210
Telephone 02718-225001


*Please mention you saw the job advertised on Nagpur Today


** Job subject to availability