Nagpur: Marketing Forum of Vidarbha Industries Association had organized a workshop on “Advertising in Digital Space” by Milind Ukey, Director & Filmmaker, Mumbai.
Milind during his talk highlighted that traditional advertising is losing its charm to digital marketing because of the advantages it offers as compared to conventional methods. Advertising campaigns in digital space are more economic and have better market penetration. One can narrow down i.e. proper use of segmenting, targeting and positioning can be done and thus reach their target audience simply rather than wasting energy and time in fruitless traditional campaigns.
During the talk, He shared his experience of using digital marketing for reaching out to the target audience and how it helped in increasing his relevant database. He added that as the Digital advertisement is interactive as compared to the traditional media and it helps in converting and sustaining the client. He also pointed out that if one cautiously uses the digital medium then one can really benefit and reap good results.
He added that India comes on the 5th rank in the use of social media and there is an exponential growth in the said space as the number of smart phone users is ever increasing. As the growth of digital medium is exponential, there is a wide scope for lot of players to enter and make money. Being from the film industry, he also threw light on how short films, webseries are gaining popularity on digital /online channels and how one can make money by launching programs online. He quoted the examples of Eros now, Alt Balaji etc who have also forayed in the digital space and are launching their webseries.
At the outset, Shilpa Agarwal, Chairperson -VIA Marketing Forum welcomed Milind Ukey with floral. Opening remarks were given by Shilpa Agrawal, Chairperson,VIA Marketing Forum. The speaker was introduced by Shikha Khare, Convener, Marketing Forum. Akash Agrawal, Chairman of VIA Entrepreneurship Forum gave the welcome address. This programme received an overwhelming response and was attended by young entrepreneurs, students, businessman, retailers, Industrialists in large numbers.