Nagpur: Social media campaigns on Instagram are as much the same as they are on other platforms as they are different. The photo sharing platform is unique in a sense that as your posts are visual, you are primarily on a quest to build a photo album that best presents your brand.
Step #1 – Choose a Goal
Going from there, make sure to first focus on the goal of your campaign. While a social media campaign serves multiple purposes, when you are in the conception stage you should focus on one prime goal. Such goals can include:
Brand Awareness
Sending a Marketing Message
Promotional Campaign
Step #2 – The Idea
More often than not, an Instagram marketing campaign would be a relatively small endeavor. As aforementioned, it can be as simple as planning out a few photo posts under the same hashtag and narrative.
Having this in mind, don’t be afraid to come up with more than a few ideas. Depending on your goal, focus on what your brand stands for and create the most fitting photographic representations.
Step #3 – The Hashtag
Once you have the idea for the marketing campaign set, define a clear hashtag. When it comes to hashtags, there are generally two types of social media marketing campaigns – those revolving around the hashtag and those who define the hashtag.
In the first type of campaigns, the hashtag is the cornerstone of the content. The hashtag, with the planned potential trend, is the defining factor of what the content is. On Instagram, you would often see this. Some brands even put the hashtags as text on the photos themselves.
The second type is quite straightforward and is safer for those who wouldn’t want to put all their eggs in the hashtag basket. The most used type of social media marketing campaigns are those which are made based on the initial idea and goal, with the hashtag being the latter priority, once the content is already made.
Even if you choose to first create the content for your campaign and then come up with the hashtag, make sure to consider a few different options beforehand. You should keep the idea of a hashtag in mind in the process of creating your content as well.
Step #4 – The Content
This should be the most straightforward step. Based on your idea, create the needed content. For Instagram, this is usually done through digitally manipulated stock imagery or through phot0 and other means.
Step #5 – The Planning
Once the content is ready, all that is left is to post it on the platform. What you would often see is people scheduling their posts at a set date. However, the mistake most do is to set a date pretty much randomly.
Instead, you should use statistics to your advantage. See at what hours your audience is most active. What is the time at which your Instagram posts perform best? If this is a test marketing campaign created for the purpose of review and the run of a bigger campaign, you might want to schedule your posts at the least active times and receive feedback from your core audience. At other times, the best strategy would be to schedule your content for the time at which your posts perform the best.
Thanks for reading !! hope you liked it.
—Sanket Wankhede
