Published On : Thu, Apr 16th, 2015

ZEE Anmol kick-starts the hunt for ‘Vim Grihani No. 1′

  • Premiered on April 10, 2015
  • ‘Vim Grihani No. 1 ‘is Zee Anmol’s First Original Production

ZEE ANMOL

Nagpur: The Grihanis (house-wives) of most of the Indian houses are taken for granted. The multifaceted, multitasking role that she performs often goes unnoticed or even appreciated.

With their theme ‘Dil-Choo-Jaaye’, India’s No. 1 free-to-air general entertainment channel (GEC) – Zee Anmol – has wowed audiences to become a market leader in the Free-To-Air (FTA) space within a year of its debut. They are coming up with ‘Vim Grihani No. 1 which is said to be Zee Anmol’s first original production

While speaking about the channel, Deputy Business Head of Zee Anmol Tushar Bansal said that the channel was launched in September 2013. The channel represents the most invaluable things in life – love, family, memories and celebrates every Indian woman to be the hero in its content! Women take on multiple roles – that of a wife, a mother, a chef, a teacher, amongst others and they turn four walls and a ceiling into a heaven called ‘Home’. Yet, we often forget to thank homemakers for making our lives so beautiful. To honor them, Zee Anmol presented its first original production, ‘Vim Grihani No. 1’. To air every Friday & Saturday, the show premiered on Friday, April 10 at 6:30 PM.

Tushar Bansal claimed that he wanted to go for the first shoot so he accompanied the team. There he learnt that every Grihini has a story to tell. In order to reach out to the audience from smaller towns, villages and towns, they visited many houses.

He related one incident that happened with them.

This lady, when she was young had fallen in love with a boy and against the wishes of her father who was an Army officer, married the boy. The father was apprehensive and had doubts if the boy will take care of his daughter, however, he refused to speak with her at all. Even after realizing that the boy, now a father, was taking care of his daughter well and are still a loving couple. However, the Army officer’s stubbornness prevented him from speaking to her. Zee Anmol team had heard the story from the lady. Without the knowledge of the lady, they brought the father to her house and went on to record the very emotional moment. They claimed that they are striving to live-up to their concept of Dil-Chhoo-Jaye.

 Head of Marketing (ZEE TV & FTA Cluster) Sorbojeet Chatterjee says, “In a short while, Zee Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people’s hearts through real, genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, ‘Grihani No 1’, Zee Anmol salutes every Grihani in India. They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home.”

Hosted by the charming actor and anchor Ajay Singh Chaudhary, Vim Grihani No. 1 is an engagement led series revolving around one family in India in each episode. The search for the Grihani No. 1 in India was conducted in many cities and towns in India including Deolali and Dhule in Maharashtra, Itarsi, Bhopal andHabibganj in Madhya Pradesh andKanpur,Lucknowand Rai Bareli in Uttar Pradesh, amongst others. Viewers also get an opportunity to invite Zee Anmol to their homes to felicitate their own Grihani No. 1. Every episode has the host interacting with the homemaker and her family members where they talk about her life, her dreams and ambitions. This will be followed by one minute games and interesting quizzes related to the family that will create many Anmol moments.

Since its launch, Zee Anmolhas regularly activated various touch-points to connect with its viewers. The initiatives undertaken by the channel has reached out to over lakhs of viewers through its presence at MaghMela in Allahabad and Pandharpur Yatra in Maharashtra. With lakhs of people visiting these religious places every year and with a view to make their pilgrimage a comfortable affair, Zee Anmol created resting zones and changing rooms for women. Zee Anmol, The channel is recognized in India as one that is closely listening to the voice of its viewers. On the occasion of the channel’s first anniversary in September 2014, 1000 deserving girls in India received the Zee Anmol Scholarship that sponsored their college education.

Zee Anmol showcases some trendsetting content in the history of Indian television including the most unforgettable shows from ZEE’s repository. It features hot favorite fiction and non-fiction properties of Zee TV as well as entertaining movies and kids’ content. The current programming line-up of ‘Zee Anmol’ includes shows like ChotiBahu, Do-Dil-Bandhe-Ek-Dori-Se, Pavitra-Rishta and Aur-Pyaar Ho-Gaya.

Zee Anmol is available across the major DTH platforms on the following LCNs: DD Free Dish: 56, Dish TV: 113, Tata Sky: 127, Big TV: 215, Airtel DTH: 122, Videocon D2H: 122

Viewers who wish to participate in ZEE Anmol’s ‘Vim Grihani No. 1’ can type ZA space Name & Number and SMS it to 57575. Tune in to ‘Vim Grihani No.1’ every Friday & Saturday at 6:30 PM, only on Zee Anmol!