Veeline expands small home appliance manufacturing with air fryers, juicers, and blenders, strengthening its position among white goods manufacturers in India.
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May 27- 2026 - Time 10.30Hrs
Kolkata (West Bengal) [India], May 23: In the consumer appliance market, the next wave of growth belongs to manufacturers who can combine engineering precision, scalable production, and market-ready innovation. Now, as the demand accelerates across kitchen and lifestyle, Veeline is strategically positioning its home appliances manufacturing capabilities – showcasing itself as one of the leading refrigeration products manufacturer in India and a preferred OEM/ODM partner for global appliances.
With over 35+ years of experience in manufacturing, Veeline is now entering a new phase of growth by putting its footprint in the small home appliance segment. The categories that are in high demand include the infrared cooker, air fryers, cold press juicers, electric choppers, and blenders. This expansion reflects not just production growth, but also a long-term vision towards scalable innovation in India.
A Legacy of Leadership and Innovation
Since its inception in 1989, Veeline has built a strong reputation in refrigeration and cooling solutions under the visionary leadership of founder Anil Gupta, whose commitment to engineering excellence, quality manufacturing, and long-term partnerships laid the foundation for what Veeline represents today. The same legacy is carried forward by second-generation leader Aakriti Gupta, daughter of Anil Gupta, who brings a strategic vision and global ambition to the organisation. Today, Veeline exports to over 30 countries, with advanced manufacturing facilities across India supporting global and domestic brands through end-to-end OEM manufacturing.
Rising Demand Creates New Opportunity for White Goods Manufacturers in India
India’s small appliances market is experiencing significant momentum, lead by several consumer and industry trends:
- Growing urban households are creating sustained demand for convenient, space efficient appliances that support a modern, fast-paced lifestyle.
- Increased health-conscious cooking habits are encouraging consumers to invest in appliances such as air fryers, juicers, and infrared cookers that support healthier lifestyle practices.
- Rising preferences for smart appliances are reshaping product innovation with buyer activity seeking multifunctional, energy efficient, and digitally enabled kitchen solutions.
- Stronger demand for private-labeled and OEM manufacturing is promoting global and domestic brands to partner with experienced Indian manufacturers for faster product development and scalable production.
Veeline’s Expanding Small Home Appliances Portfolio
Our strategic expansion into small home appliance portfolio with products across both the domestic and global markets.
Infrared Cookstove: Smarter Precision for Modern Kitchen
Available Configuration:
- 2200W Infrared Cookstove
- Feather-touch interface
- LED display
- 11 power stages with stepless control
- 4 preset cooking menus
- Compatible with all cookware materials
- Heat-resistant ceramic glass top
- Surge protection up to 6kV
- Timer up to 3 hours
Air Fryer: Healthier Cooking Without Compromise
Veeline offers both analog and digital air fryer configurations across multiple capacities, catering to diverse consumer preferences and kitchen requirements.
| Air Fryer Type | Capacity | Power |
| Analog Air Fryer | 4.0L | 1500W |
| Analog Air Fryer | 4.8L | 1500W |
| Analog Air Fryer | 5.2L | 1500W |
| Analog Air Fryer | 6.0L | 1800W |
| Digital Air Fryer | 4.0L | 1500W |
| Digital Air Fryer | 4.8L | 1500W |
| Digital Air Fryer | 5.2L | 1500W |
| Digital Air Fryer | 8.0L | 1800W |
Electric Chopper: Faster Prep, Greater Convenience
Veeline is strengthening its presence as an electric chopper manufacturer in India with a compact food prep solution.
Available Configuration:
- 300W Electric Chopper
- 100% copper motor
- Single/ Dual speed options
- 500ml bowl
- 4-fin food-grade stainless steel blade
- Additional whisking attachment
Cold Press Juicer: Nutrition Preserved Naturally
Veeline’s cold press juicer lineup is built around slow extraction technology and premium nutrition retention.
- Multi-Strain Cold Press Juicer
- Professional Cold Press Juicer
- Standard Cold Press Juicer
Blender: Built for Everyday Wellness
Veeline’s blender portfolio caters to daily nutrition, travel convenience, and high performance blending.
- Nutri Blender (300W & 400W): Built for everyday nutrition
- Portable Blender (100W): Compact, lightweight, and travel-friendly
- Power Blender(750W): High performance engineered blender
Powering the Next Phase of Growth
Veeline Manufacturing Limited’s strategic expansion into small home appliances reflects a clear long term vision. One that goes beyond product manufacturing to build enduring partnership with the brands. From being a trusted ODM manufacturer to becoming a scalable innovation partner.
Veeline redefines modern manufacturing looks into a brand experienced and sustainable business growth. At the core Veeline’s philosophy is a brand-first approach, where every product is designed with a deep understanding and consumer preferences. From being among the leading white goods manufacturers in India, Veeline’s next phase of growth is the blend of innovation, quality, and scalability.
