“Shaandar” by Vikas Behl is releasing on 22nd October and they are launching each song with equal fanfare. At a glittering song launch event and press-conference, Alia Bhatt, Shahid Kapoor and Vikas Behl launched the 4th song in the movie “Raita Phail Gaya”.
However, this event was unique because first time a production house let the media choose between to video options and decide which shall go on air. They provided chits with 2 boxes to tick one off and vote for the favourite music video. Then they played 2 video options and collected the votes from media. Media persons voted for the second version which then got launched online and will be on air soon.
Below you can find the amazing foot tapping dance number where anyone can dance anyway being true to the phrase “Dance like no one is watching you”. In the video, you can find all the star cast doing the same. So put on your dancing shoes and… “Raita Phaila Do”.
As many other from the media persons present also voted for the other video for this song, it may also get launched sometime later or after the movie is released. But this unique idea seems like a welcome move to get the media involved with the movie. Good Going, Phantom Films and Dharma Productions!