Nagpur: Marketing forum of Vidarbha Industries Association had organized a seminar on the topic ‘Digital or Dead’ by a renowned marketing guru from the city, named, Mr. Sanjay Arora, CEO & Managing Partner Shells Advertising Inc., one of central India’s largest advertising agency and Advisor.
Sanjay rightly said, ‘Business go extinct not because they can’t see what’s coming. But they can’t respond fast enough’. With this he highlighted the pace of progression Digital era has brought in India. He brought some amazing statistics as an eye opener. To reach 50million users radio took 38yrs whereas television 13yrs, internet 4yrs, I pod 3yrs and Facebook only 9months for reaching 100 million users.
Going digital will not suffice your business. Digital plan has to be accompanied with proper strategy to stay ahead in this competitive world. It’s the right time for the business houses to switch to digital marketing rather than adopting the traditional style of print ads.
Dr.Sanjay explained the use of various social media platforms like Facebook and Linkedin to make a few.He added that Linkedin can be called Facebook for professionals and depending on your product/services ,one should take a call as to which would be a better option for paid advertisements.He also explained that how the ratings are done for likes,comments,share etc.Sanjay also explained the difference between page and profile on Facebook and explained the advantages of having business page on Facebook.
Dr.Sanjay also explained about Search engine optimization,AdWords and YouTube.He suggested various ways of increasing your chances of being on the first page of search done on Search engines.He rightly pointed that usually people dont visit second page of search on search engines. He suggested that digital marketing is not only economic but helps to reach your target audience effectively.
He further shared some digital marketing strategy which is a must for every business. According to him one must follow mobile only strategy no matter how your content looks in website it should be designed as per Mobile App.
At the outset, Ms. Shikha Khare, Convener, VIA Marketing forum gave the opening remarks. Welcome address was given by Shri. Atul Pande, President,VIA. Prominently present were Mr. Suhas Buddhe. Secretary, VIA and Mr. Ashit Sinha,Former Vice President,VIA. Summing up & vote of thanks was proposed by Dr.Hetal Gaglani, Co-Convener,VIA Marketing forum.
This program received an overwhelming response and was attended by Professionals, students, businessman, retailers, Industrialists in large numbers.