Published On : Fri, Feb 26th, 2016

NBA Jam powered by Jabong travels to Nagpur

Event Features India’s Largest Interactive Basketball Youth Festival
Registration Now Open at 

NBA Jam powered by Jabong Basketball Comp.. (1)Nagpur: The largest 3-on-3 College Basketball and Youth festival ever held in India, NBA Jam powered by, traveled to Nagpur on February 26, 2016.  Nagpur is the eleventh of 24 cities which the event will travel to. More than 3,500 teams are expected to participate across the country. The National Basketball Association (NBA) and SONY SIX have partnered to bring the event back to India for the third consecutive year.

On February 26, 2016, VNIT Nagpur witnessed more than 100 teams in the 3-on-3 tournament. With many colleges participating, NBA Jam powered by was the largest 3-on-3 tournament ever to take place in the city.


The traveling interactive youth festival is focused on developing and encouraging basketball participation across the country.  In partnership with Sony SIX, NBA Jam powered by will provide an authentic basketball experience by combining exciting on-court competition with lifestyle elements including interactive games, contests and live music performances.  NBA Jam powered by Jabong is expected to engage with more than 1 million students from various colleges across the country through the strength to the association with college festivals.  NBA talent, including NBA legends and dunk teams, will travel to select cities to help conduct clinics and interact with fans.

NBA Jam powered by Jabong Basketball Comp..“We have been associated with NBA for over two years for and have received a tremendous response from our fashion and sportswear customers,” said Nils Chrestin, interim CEO, Jabong. “We are thrilled to again collaborate with NBA Jam, which is going to be bigger than ever before and builds on Jabong’s passion to engage with the youth and sports enthusiasts across the country to increase awareness on basketball.”

NBA Jam powered by Jabong Basketball Comp.. (2)“We believe NBA Jam powered by Jabong will not only boost awareness and participation in the country but also reinforce the footprint of the game and drive viewership for NBA programs available exclusively on SONY SIX,” said Sony SIX Business Head Prasana Krishnan. “NBA Jam 2015 will mark the third year of this successful association and we are elated to be an integral part of their journey.”

“The NBA Jam powered by Jabong has seen tremendous growth over the last three years and we are thrilled for its continued expansion as we travel to a record 24 cities this year,” said NBA India Managing Director Yannick Colaco.  “Along with our partners Jabong and Sony SIX, we are committed to growing the game in India to get more youth to experience this unique festival.”

NBA Jam powered by Jabong Basketball Comp.. (3)Registration for NBA Jam powered by Jabong is now open at  As the official NBA Jam apparel partner, Jabong will create an experience zone at every NBA Jam venue that will allow fans to browse through the latest NBA merchandise and apparel on display.  Visitors will also have the opportunity to choose their favorite NBA team and click a photo.  Customers who shop at these experience zones will also receive giveaways from Jabong and discounts for on-the-spot purchases.  Courtesy of Jabong, shoppers will also automatically become eligible for the chance to win a trip for two to experience NBA All-Star 2016 in Canada, the first NBA All-Star to be held outside of the United States.

NBA JAM SCHEDULE: – For updates on the schedule log on to

DATES                                   CITY                    VENUE

October 28-29, 2015               Jalandhar              Lovely Professional University

October 30-31, 2015               Ahmedabad                    MICA

October 31- Nov 1, 2015                  Kanpur                 IIT, Kanpur

November 6-7, 2015               Goa                       BITS

November 13-14,2015            Bhubaneswar       Xavier Institute of Management

November 15-16, 2015           Jamshedpur                    XLRI

November 21-22, 2015           Lucknow               IIM

January 22-23, 2016               Kolkata                 St. Xavier’s College

January 29-30, 2016               Guwahati              IIT

February 19-20, 2016             Varanasi               IIT- BHU

February 26-27, 2016             Nagpur                 VNIT

Visit to learn more about NBA Jam powered by Jabong.  Fans can follow the NBA on Facebook ( and on Twitter (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.

Pics by Vinay Nimagade