Nagpur: India’s largest luxury car maker Mercedes-Benz inaugurated a brand new state-of-the-art showroom in Maharashtra’s emerging city of Nagpur. Auto Hangar, located in a prime location in Nagpur promises to be a luxury destination for luxury automobile enthusiasts across the growing customer base in the entire Vidarbha region. The luxurious dealership was inaugurated by Managing Director and Chief Executive Officer of Mercedes-Benz India Roland Folger and Managing Director of Auto Hangar Mohan Mariwala.
While speaking at the inauguration, Managing Director and CEO of Mercedes-Benz India Roland Folger, said that, Nagpur is an important industrial city with a strong growth record and the market is increasingly emerging for luxury cars, in particular. The ever-growing customer base for Mercedes-Benz in Nagpur and the Vidharba region has reinstated our confidence in the market, resulting in the creation of a world-class dealership like Auto Hangar, Nagpur. At Mercedes-Benz, our endeavor continues to pursue a customer centric approach and this has been pivotal in the impeccable trust and loyalty that Mercedes-Benz enjoys today.We are confident that this spectacular sales outlet will emerge as the definitive luxury car destination for all luxury automobile aficionados in Nagpur. Auto Hangar Nagpur will also create an unparalleled luxury car ownership experience to our esteemed patrons not only in the city, but also to the entire region of Vidarbha.
Roland Folger further elaborated, that our philosophy for the year of 2016 is ‘Winning’, and we will be launching a total of 12 new products and inaugurating 10 new outlets, in existing and new markets. We have been associated with Auto Hangar for nearly 2 decades now. This incredible fact is a substantiation of our mutually admirable journey, here in India. We are confident that our commendable partners will help us in soaring greater heights with this largest luxury car showroom in Vidharba. Mercedes-Benz has always believed in the growth story of India and the company has been adding value to the narrative of strengthening our brand presence in emerging markets in India. Auto Hangar is spread across an area of 12,590 square feet, which promises to be a one-stop luxury destination for luxury automobile enthusiasts. There is a 9 car display and consists 15 professional sales consultants to ensure a hassle free buying experience. The showroom has an exclusive customer lounge, Mercedes Café, Mercedes Collections and merchandise counter. Auto Hangar is located at Plot No C-43-1, Central MIDC Main Road, MIDC Hingna, Nagpur. The workshop is approximately 500 metres from the showroom, which is well-equipped with 11 Bays and 23 trained staff for maintenance and repairs. Spread across a lavish 15,580 sq ft. it is located at Plot No C-40/B, Central MIDC Main Road MIDC Hingna, Nagpur (Maharashtra – 440 028)
Managing Director of Auto Hangar Mohan Mariwala commented that they are pleased to be proud partners of Mercedes-Benz India, for almost 2 decades now. He added that their amazing journey with the Three Pointed Star reaches another great milestone with the inauguration of this marvelous showroom in Nagpur. Nagpur is a thriving economic city situated in the heart of India. The location of the city along with the burgeoning demand for luxury products and services has convinced them to fortify our market presence in this region. This showroom will cater to 12 districts in the entire region of Vidarbha, and with this, they aim to grow closer to their loyal patrons and brand enthusiasts. At Auto Hangar, it will continue to be their persistent endeavor to make customers for life through their superlative brand experience and unwavering commitment to service excellence. While their fascinating showroom will ensure a wholesome luxury brand experience, their state-of-the-art workshop will ensure that their valued patrons enjoy a seamless ownership experience for their precious Three Pointed Star.”
Mercedes-Benz has the most widespread network of any luxury car maker in India, with 84 outlets across 40 cities. The network expansion drive will continue this year with the inauguration of 10 new outlets. The network expansion is well strategized bringing the company closer to the established customers, potential patrons as well as offering all visitors the luxuryof the Mercedes-Benz world.
While speaking to Nagpur Today, Managing Director and CEO of Mercedes-Benz India Roland Folger said that they have learnt to reach out and come closer to their customers. They feel that their coming closer to the customers has enhanced their sales 5 times. They want to enhance the facilities even further.
While answering a query on the Nagpur market, he said that Nagpur is a nascent market. While answering to another question on the manufacture of the cars in Pune, he said that 60% of the parts are made in India and the rest in imported. He said that their manufacturing unit in Pune is capable of manufacturing 20,000 cars per month. He added that the company intends to open 10 new dealerships in India.
While answering to another question on their intention of bringing out a cheaper car for the middle income group, he said that they would not like to compromise on their quality, safety and other equipments just to enter into a new cheaper vehicle for the middle income group. However, he added that there are many schemes and offers that are offered from time to time and festive season rebates etc. Finance schemes are available too for those deciding to buy their cars.