Instagram has now added landscape layout option to its signature square for pictures and videos to attract more people and to stop users diverging to more flexible services such as Snapchat and Facebook.
This move is the first major alteration to the photo-sharing, social media service since Facebook Inc bought it for $1 billion in 2012. “It boils down to giving advertisers and users more options,” Debra Aho Williamson, a social media marketing and advertising analyst said. “You want people to be able to see more of your ad. It’s something advertisers are definitely going to be interested in.”
One in five photos and videos posted on the service do not fit the square format, Instagram said in a blog post. “Friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end”, it said.