Published On : Tue, Feb 2nd, 2016

Even eternity doesn’t promise to lasts forever: Apple’s dipping brand value



Apple the world’s largest information technology company by revenue, the world’s largest technology company by total assets and the world’s second largest manufacturer of smart phones. Analysts believe Apple surpassed its own record by selling more than 74.5 million units of its flagship product in the Q4 last year thanks to the iPhone’s surging popularity around the world. Currently the statistics indicate an abrupt decline as compared from the early first quarter (Q1) a year earlier.Apple is known for its de-novo ideas in technological innovation and is pioneerin manufacturing smartphones and computers. Eyes have risen relating to the slowing growth which sent the stocks dipping for a month, leading to a fueled debate about Apples future.

In recent times none of the other fresh products that were launched emerged as a blue chips. There is a word of general dissatisfaction that Apple has lost its innovative touch and reached a state of monotone for its existing user base. The iPhone has proved to be a milestone for the company as it generates nearly two-thirds of Apple’s revenue last year. It is estimated that about 500 million people now own and use iPhones, this proves Apple can rely on a significant number who will upgrade the phones every year. Yet there’s a class of people who put off upgrading or buying new models as they don’t see a strong reason to make a new purchase.

The new os promised some existing new features yet hasn’t been anything that’s really new. The latest iPhones known as the 6s and 6s Plus, pretty much look similar with less features upgrades as compared to its ancestor 6 and 6plus. It is expected that Apple will make aggressive and robust changes in the next iPhone release. There is another flyby that earlier it was a little tough to guess the next iPhone but recent models tentative looks went viral days before the launch and were pretty close to the ones launched in the market.

The companies line of new products other than iphone have missed the bullseye and are less successful in terms of commercial success such as the new MacBook. While company’s product the apple watch has gained fair acceptance by the youth yet it was expected that the product would have gained wider acceptance. Apple joined the smart watch game unpunctually as compared to rivals thus lacking in originality of concept. This is not the first time that the company underwent a toss out similar turmoil was observed in 2013. Apple was compelled to play its trump card with big screen iPhones sending sales skyrocketing, especially in Asian markets.

Alas! there may be no more equally dramatic changes left. Apple has launched the subscription-based Apple Music which is creating a stir on the revenue front, other products as apple pay is not centered for Indian markets currently but expected soon. The company will have to revolutionize the smartphone game to strengthen company’s foundations again. Steve jobs the founder of the tech giant stressed on creating needs and not fulfilling the current needs and this is what the company needs again. Yet to keep the sales record up company has in store an array of exciting offers giving lucrative discounts on array of products right from iPhones to Macs.