Nagpur: Department of Tourism, Philippines recently concluded its 4-city roadshow for trade partners based in Nagpur, Chandigarh, Lucknow and Delhi on July 30, August 3, 5 and 7, 2015, respectively. The aggressive marketing drive was to promote Philippines’ existing and new tourism product offerings.
The destination training roadshow saw participation of over 300 key travel and tour operators, MICE and up-market leisure operators. The roadshows included interactive B2B sessions, education programs and workshops to aid trade members in planning itineraries and customer queries in these cities.
Speaking about the training program, SanJeet, Tourism Attaché, Philippines said, “As a part of 2015 marketing strategy to boost the overall number of Indian travellers, conducting multi-city B2B workshops and education programs was important.
Tier-II cities are important markets for Philippines as they promise a growing trend of people with the inclination to explore new international holiday destinations. Thus, through these B2B workshops, we intend interacting with a significantly higher number of travel agents, tour operators and even wedding planners”.
To emphasize and educate the trade partners, the Philippines Specialist Program (PSP), builds on the theme of “It’s More Fun in the Philippines” to help travel agents understand and therefore, promote Philippines as an ideal tourist destination.