Nagpur: Come Friday the October 28, all roads will lead to markets on Dhanteras. The day ushers the beginning of five-day Festival of Lights – Deepawali. And the markets too have braced to welcome an array of customers, be it middle-class or the elite of the city.
Dhanteras or Dhantrayodashi falls on the 13th day of the lunar phase or Krishna Paksha in the month of Kartik. While Dhan means wealth, trayodashi means the 13th day. There is a popular belief that buying gold and silver on this auspicious day brings prosperity. And the prospects of prosperity were indeed seen and believed as well at ornamental and other markets in gigantic rush.
The day is considered the most auspicious day for shopping. According to scriptures, purchasing of gold jewelleries, coins, silverware, silver coins, brass (peetal), steel utensils, broom, electronics items, books such as account books, diaries, crockery, auspicious symbols like swastika and many more items on Dhanteras brings good luck in a person’s home and life.
The markets are witnessing huge rush of buyers and visitors, who are making purchases for Diwali and Dhanteras etc. While those belonging to poor families were seen buying diyas, candles, the elite looked buying expensive crockery items, gold and diamond jewellery to give to near and dear ones. Some of the shopkeepers said Diwali was the best time for business. When it comes to Diwali, no one gives a second thought while making purchases.
In a bid to woo customers on Dhanteras this Friday, the city markets are all decked up in multi-coloured lights and decorations. Traders have filled their shelves with latest goods and are making all efforts to meet the demands of customers.
All jewellers are expecting some good business on Dhanteras. They are hoping that the customers would come out in big numbers. Coupled with the wedding season, which is almost round the corner, Dhanteras is considered the best time to buy wedding finery and gifts at a discounted rate. Malls too have geared up for the festive day with offers to attract customers. Boards announcing huge discounts have been put outside most shops.