Published On : Sat, Dec 23rd, 2017

Innova Crysta’s test drive held in Nagpur to showcase great value of product Crysta redefines power and luxury


Nagpur: The Innova Crysta test drive was organised in Nagpur to showcase the great value the product offers. Innova Crysta was launched May 2016, the company went a notch higher, by giving the customers the best Innova possible in terms of powerful performance, luxurious features, comfort and most importantly safety. The Crysta has set new benchmarks in luxury, comfort and toughness, to carry forward the brand’s legacy.

The Innova ‘Crysta’ is crafted with thoughtful features and great attention to detail, that combines revolutionary technology and sophistication of Toyota. It is a perfect combination of flawless luxury and effortless power, designed to offer sport-utility inspired styling, robust engine and well-thought out features. The product comes with tough and sophisticated exterior, enhanced interior, powerful and efficient powertrain and uncompromised luxury with a living-room-like comfort never seen before. Safety being one of the most important aspects in all Toyota vehicles, the product offers standardized 3 SRS Airbags along with ABS, EBD & BA across all grades in the new Innova Crysta.

The MPV segment has always been dominated by Toyota products be it the Qualis back in 1997 and later the Innova since 2005. The brand Innova has maintained its leadership positioning in India and this has been further enhanced by the Innova Crysta launched in May last year. The success of the Crysta is a triumph of the cult brand Innova, and the product’s strong DNA of quality, durability and reliability. Often referred to as the segment creator, the brand Innova has proved itself time and again. The Crysta further reiterated the brand’s success, by offering the best of best to the customers, redefining power and luxury.

Commenting on the offering N Raja – Director and SVP Sales & Marketing, Toyota Kirloskar Motor said “The product’s strong DNA has helped retain its popularity among buyers. We are happy to say in Nagpur market Innova Crysta is one of the most sought after product in the personal segment. The reaction to the automatic variant of the Crysta is overwhelming & gaining momentum month over month. Today the Crysta has become a household name, and we would like to thank all customers for their persistent support and trust in the brand Toyota,” he added.


Toyota launched the Innova in 2005 and in no time, this legendary MPV stole many a hearts and cemented its position as the segment leader, revolutionizing the MPV segment. What struck the chord with the customers were its legendary quality, durability and reliability, intelligently interwoven with a design to appeal to all tastes.Ever since its launch in India, this iconic brand has grown to become not just the pride of Toyota but the pride of around 7 lakh owners of Innova in India.

The MPV segment has always been dominated by Toyota products be it the Qualis back in 1997 and later the Innova since 2005. The brand Innova has maintained its leadership positioning in India and this has been further enhanced by the Innova Crysta launched in May last year. The success of the Crysta is a triumph of the cult brand Innova, and the product’s strong DNA of quality, durability and reliability. Often referred to as the segment creator, the brand Innova has proved itself time and again. The Crysta further reiterated the brand’s success, by offering the best of best to the customers, redefining power and luxury.

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