Zomato has launched its Whitelabel Platform which will now allow the restaurant owners to run their business on the internet. This platform will enable the restaurants to launch custom-branded mobile apps to help them reach out and connect to their customers.The Whitelabel Apps is a plug-and-play platform which will frame a restaurant’s digital identity which will allow the restaurants to concentrate on the core business of food.
The Chief of Product & Design of Zomato, Ashish Goel said, “we spoke to a lot of restaurant owner and we came to know that most of them do not have an app or digital presence and they want to utilize the power of the internet to expand their business. And that there is no service provider which can give them the entire suite of technologies that will help them to run their business. We see this as an opportunity to have a larger impact on the food-tech ecosystem, as well as create a larger overlap between tech and food.”
Zomato Whitelabel apps offer exciting features such as push notifications, marketing tools to merchants and real-time information and menu managemen. The app is based Zomato’s existing restaurant management app – Zomato For Business. These Whitelabel apps integrate into all the ancillary services Zomato offers, such as Online Ordering, Table Reservations, in-app Cashless payments, Loyalty programs and the upcoming Zomato Base.
Summerhouse Café,New Delhi, Miyabi Sushi, Dubai, and Shizuku Ramen, Melbourne are among the first 100 restaurants that have signed up in the last week. It be available to restaurants in all 22 countries where Zomato marks its presence currently.