Published On : Fri, Aug 21st, 2015

Motif Inc. on a recruitment spree with E-commerce amplifying business scope


  • Motif to undertake recruitment drive on August 23, 2015 at Hotel Ashoka
  • BPO/KPO aligns employee friendly HR norms to recruit talent and be the best place to work

Sanjay Sahani, Vice-president, HR, Motif, Inc.
Motif, Inc., a leading USA-headquartered business process outsourcing (BPO) company in operations for the last 15 years and with delivery centers located in India and the Philippines, is on a hiring drive with new avenues of business pouring in.

Vice-President (HR) of Motif, Inc. Sanjay Sahani while addressing a press meet on August 20, 2015 said that Motif is recognized for being a people-centric company with integrity, intensity and intellect as its core values lining the foundation of the company’s philosophy, it offers excellent career prospects to the youth with a fun-filled, rewarding work culture.

With e-commerce flourishing and spreading its wings in India, providing state-of-the-art customer centric in-bound onshore customer service front for one of India’s leading online marketplaces has emerged as a huge opportunity. Motif plans to add 300 employees by January 2016 to its current headcount of around 1850 employees.

Sahani claimed that the Founders of Motif, Kaushal Mehta and Parul Mehta founded this company in Ahmedabad after working in US. From a small start, today they are 1850 employees’ company. This was the first BPO company in Gujarat.

“We plan to hire the best talent from the different cities of India and provide them a platform to build their career in the fast growing e-commerce industry in the country today. We already have a lot of employees who have relocated from other cities and made Motif their preferred place of work and Ahmedabad, their second home. We believe in promoting from within and hence about 90% of our existing leadership team in operations and support functions has grown from within the company.” said Vice-president, HR, Motif, Inc. Sanjay Sahani.

Motif provides multi-channel customer support, credit card fraud prevention research and analytics and back-office support services to leading Fortune 500 and mid-market companies across the United States, Europe and Asia in the
e-commerce (retail & travel), financial services and affiliate marketing verticals.

The new recruits will have to work 90% Voice and 10% in E-mail with their clients. Since the work involves only Indian clients, a good command over spoken English and Hindi is desirable. Motif will be undertaking the recruitment drive on August 24, 2015, at Hotel Ashok Nagpur.

While speaking to Nagpur Today, Vice-president, HR, Motif, Inc. Sanjay Sahani said that the company realizes that since the Metro cities have reached their saturation point, the company is venturing out to tier-2 cities for recruitment

Its expertise has won it laurels as well. A few select awards are:

  • “The Global Outsourcing 100 – Rising stars category” award by IAOP 100 in 2015
  • “Globaliser & People Practices” by Inc. 100 in 2015.
  • Company CEO, Kaushal Mehta selected as the “Top 30 Most Innovative CEOs in India” by Inc. 100 in 2015.
  • Acclaimed as the “Best CSR Company” for 2011-14 for four years in a row by Gujarat Electronics Software Industries Association (GESIA).
  • Motif is ISO/IEC 27001:2013 certified by Bureau Veritas and is PCI:DSS certified by PCI Security Standards Council.

Employee Speak: Employees single out the ideal work environment employee friendly policies that Motif has to offer that in turn bring out the best professional in them with timely meeting of deadlines.

For Minal Lakhia, a Quality Team leader at Motif, Inc. who started her job at age 40, communication skills improved after joining the company. From being a housewife, she turned into a thorough professional and a career woman to vouch for. She now proudly communicates with her children on topics such as online shopping, Excel and keyboard shortcuts and is no longer cowered by youngsters in terms of knowledge and intelligence. Motif remains her choice as she feels “suggestions and feedbacks are heard and implemented. No one is the boss here”.

Similarly, Dhrishti Bhatt, a Process Specialist and a married woman, has worked with Motif for three years now. Betting on the work environment, Girish Bhadra, a Process Specialist and an outstation employee joined Motif in 2012 and moved his entire family to make Ahmedabad his second home and has never looked back.