Indian mobile maker Micromax is trying to expand its market through its online brand Yu. With the announcement of Yu’s first outing – Yureka last week, gadget lovers were anxious to get first-hand feel of this smartphone which has been priced at Rs 8999 for the Indian shores. Now the latest development in this news is that the handset will be available for sale exclusively on Amazon.in from January 13, 2015, 2 pm onwards.
The hype has been created to such an extent that it has not become the most anticipated smartphone at the onset of the new year.
Users have to pre-register on the website to avail and the pre-registrations for this opened on 19 December. You need to hit subscribe once you click on the Micromax Yureka display page on the site.
The Yu Yureka smartphone features a 5.5-inch IPS display, with a pixel density of 267ppi, with Corning Gorilla Glass 3 for better protection against scratches. The rear includes a 13MP CMOS camera with a f2.2 aperture for better low-light photography. In addition, there’s 5MP front camera that has a 71 degree wide angle lens. Micromax’s Yureka runs on a 64-bit Qualcomm Snapdragon 615 chipset with a 1.5GHz octa-core processor. It’s backed by 2GB of RAM and comes with 16GB of built-in storage.
Micromax has signed an exclusive partnership with Cyanogen to be the only seller of Cyanogen smartphones in India. It recently filed a lawsuit against OnePlus for allegedly infringing upon its exclusive rights over Cyanogen OS and now OnePlus has been banned from selling CyanogenMod OS phones. The Chinese company has now told the Delhi HC that its version of CyanogenMod is different from the one on Micromax.
With Micromax phones set to launch only in January, and given that Amazon (which is once again the exclusive partner for OnePlus) has been allowed to clear the stock of OnePlus One devices, some users might go for this device. However the OnePlus One device is priced at Rs 21,999 and while it comes with 64 GB of storage space, budget users who love CyanogenMod are likely to wait for Micromax Yureka. Hopefully their wait won’t be too long once the sales open on 13 January.