IKEA, the Swedish home furnishing giant will be opening its first city store in India in Worli, Mumbai. The IKEA City Store will be located Kamala Mills, the shopping and pub hob of central Mumbai. The Worli store will be the first of its kind in India, following cities such as Paris, Moscow and Shanghai.
The city store format allows IKEA to be adapted to smaller spaces in an urban context and makes it more convenient for the many customers to experience the IKEA offer.
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Consumers will be able to shop the IKEA range based on a well-integrated digital and physical shopping experience.
The store will be between 50,000 – 100,000 sq ft, whereas the traditional big IKEA blue box, is typically 400,000 – 500,000 sq ft.
The store in Worli will be 80,000 sq ft and will open towards the end of 2021, complete with all safe shopping measures in place.
