Nagpur: Flipkart, one of India’s biggest online retail firm plans to hold its annual flagship Big Billion Days sale from 20 to 24 September this year, and aims to more than double sales from the five-day event as compared to that of last year.
This will be the fourth edition of Flipkart’s Big Billion Days sale, which was first launched by the e-commerce firm in October 2014 and was partly inspired by the Singles Day sale that is held by China’s Alibaba Group every year.
During the five-day event, Flipkart is expected to woo new customers with deep discounts, no-cost EMIs and other new offers such as debit card EMIs.
Arch rival Amazon India is also expected to hold its Great Indian Sale around the same time in September in what will be the biggest showdown in Indian e-commerce, which has effectively turned into a two-horse race between Flipkart and the American e-commerce giant.
