Published On : Sat, Sep 26th, 2015

CAIT to launch unique portal ‘e-Lala’ in e-commerce world

Nagpur: A novel and unique portal “e-Lala” is all set to enter e-commerce world of India. The new portal, brainchild of the Confederation of All India Traders (CAIT), the apex body of Indian trading community, is set to be launched very soon. “e-Lala” will have several unique features and provide maximum convenience to consumers. The CAIT has termed the portal as “Portal by the traders, of the traders and for the traders and the people.” The portal will be unique in the sense that it will have direct interface facilities for both sellers and consumers and no third agency will be involved in any transactions.

Leading Bank HDFC has entered into an understanding with e-Lala to provide payment solutions whereas global leader in card payment technology MasterCard will provide all out support for making payments through Credit-Debit Cards or through net banking.
Elaborating on details of the e commerce portal, B. C. Bhartia, National President, CAIT, said that persons who have physical stores will only be enrolled as seller and there will not be any proxy seller. The basic idea is to keep consumers of physical stores with them only even if they opt for purchasing through online. In a survey held recently, there was about 35% to 40% shift in consumers from stores to online in about 24 categories. He further said that it will be a city location based portal wherein traders from different cities will be registered under their respective category of items. The consumers will have the option either to buy online or from physical store of the chosen seller. Each seller at the portal will have its own website and the liberty will be given to the seller to operate the website either himself or prefer its operation by technical team of portal. There will be unique “inquiry corner” in the portal where a buyer can post an inquiry for any product and portal will respond to that inquiry with desired information within 24 hours, said Bhartia.

CAIT Secretary General Praveen Khandelwal said that for the first time in e commerce, the trade associations across the country shall be performing a pivotal role of a catalyst to take the portal down the line and will act as catalyst between sellers and buyers. Transparency between seller & buyer and transactions that occur at the portal should be of highest standards, shall be one of the important motives of the portal. For assisting traders to opt e-Lala as their online shop, technical teams shall be stationed in each city to provide technical education & support, stated Khandelwal.

Both Bhartia and Khandelwal said that undoubtedly e commerce is a promising business of the future and is driven by consumer’s choice. Therefore, it was thought advisable to launch an e commerce portal which will provide an additional market place for the traders to open showroom at a lowest price. Special focus will be designed to highlight city specific trade containing sale of specialty items. 100 percent FDI is allowed in e commerce but in Business to Business Model whereas in practice, they are stretching B2B to B2C( Business to Consumers) which contradicts policy of the Government and causing losses to brick & mortar shops. The CAIT is giving a reliable, comprehensive and transparent e commerce model which the consumers will find friendly, asserted B. C. Bhartia, National President, CAIT and Secretary General Praveen Khandelwal.