New Delhi/ Nagpur: Clarifying the media reports that Bollywood superstar Aamir Khan has been removed as Brand Ambassador of Incredible India, Tourism Ministry said it was a contractual matter with advertising agency McCann Worldgroup for ‘Atithi Devo Bhava’campaign.
Union Tourism Minister Mahesh Sharma said, “Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’campaign. The agency had hired Khan for the job. It was the agency which had hired him. Since the contract with the agency expired , automatically the arrangement with the actor no longer exists.”
The Minister said, “Definitely not,” when asked whether Khan was still the Tourism Ministry’s brand Ambassador. As part of the ‘Incredible India’ campaign, ‘Atithi Devo Bhava’ campaign was launched during the UPA government.
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03 Oct 2025
According to a statement, the ministry futher clarifies that at present it has a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Aamir Khan.
