There was a time when purchasing a used car meant hopping from one dealership to another, negotiating endlessly, and relying solely on instinct to determine whether the vehicle was truly in good shape. Today, the rise of online used car platforms has transformed the used car buying journey into a dependable, trustworthy and seamless experience. Buyers now get access to vast inventories, transparent pricing, and quality checks, all from the comfort of their homes. However, even with these perks, major challenges such as non-informative listings, hidden fees, and a lack of post-purchase support can make choosing the right platform a rather tricky job. With CARS24, Maruti Suzuki True Value and Mahindra First Choice leading the used car space, here’s what each platform brings to the table.
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27 Oct 2025
CARS24: A Tech-Driven Marketplace With the Widest Choice & Most Buyer Benefits
Leading from a technology-first approach, CARS24 is a used car platform that makes owning a pre-owned car simple, convenient and hassle-free. Unlike other platforms like Maruti Suzuki True Value and Mahindra First Choice, CARS24 operates on a unique hybrid model with both platform-owned inventory and verified individual listings, giving buyers access to the widest and most diverse selections of used cars across brands, models, and budgets.
To ensure the highest standard of quality, every used car at CARS24 goes through a detailed 300-point physical inspection, with a host of other benefits such as:
- 30-day returns (for inventory-listed cars)
- Industry-leading extended warranties with coverage of up to 3 years or 45,000 km, bundled with value-added services like free annual servicing, roadside assistance, and buyback plans for all cars
- 30-day repair assurance (for inventory-listed cars)
- End-to-end RC transfer assistance
CARS24 also incorporates a real-time AI-powered pricing engine to ensure buyers get the most accurate and fair deal based on real-time market data. That’s not all. With easy loan approvals, zero-down-payment options, a fully digital loan process, and a pan-India presence across 250+ cities, CARS24 is a one-stop destination that offers unmatched peace of mind, especially for first-time buyers.
Maruti Suzuki True Value: Brand-Assured Pre-Owned Maruti Cars
Maruti Suzuki True Value is Maruti’s official used car channel that has been in the game for more than 20 years. The platform exclusively offers well-maintained and quality-checked Maruti Suzuki cars, which makes it a strong choice for buyers who are looking to bring home a pre-owned Maruti car with authorised service support.
However, unlike CARS24, Maruti Suzuki True Value offers an inventory that is limited to Maruti models only. Operating on a D2C model, True Value does not feature listings from individual sellers, so availability can feel restrictive, especially to those who are still narrowing down options.
In terms of quality, every True Value car undergoes a 376-point digital inspection, followed by refurbishment at authorised workshops. Buyers also get:
- 1-year warranty
- 3 free services
- Financing assistance and RC transfer support
While the platform does offer strong credibility through Maruti’s network, with 500+ outlets in 281 cities, the online purchasing experience may not feel as seamless or feature-rich as what CARS24 might offer. Nonetheless, Maruti Suzuki True Value does offer a trustworthy buying experience with reliable Maruti cars up for grabs.
Mahindra First Choice: Multi-Brand Dealership Network With Warranty Options
Mahindra First Choice is another well-known multi-brand used car network backed by Mahindra. The platform provides used cars that are refurbished and inspected through its pan-India dealership network. Similar to Maruti Suzuki True Value, Mahindra First Choice also follows a D2C approach; however, the pool of options is not limited to just Mahindra cars. Buyers get to choose from a decent range of options across different makes and models.
Used cars at Mahindra First Choice undergo physical checks (though not as exhaustive as CARS24’s 300+ point process) and come with:
- 5-day return policy
- Roadside assistance
- Upgradeable warranty options (up to 12 months or 15,000 km)
With financing support and RC transfer assistance, Mahindra First Choice is a suitable option for those wanting a multi-brand choice backed by a large dealer network.
CARS24 vs True Value vs Mahindra First Choice: Benefits Compared
| CARS24 | Maruti Suzuki True Value | Mahindra First Choice | |
| Business Model | Hybrid model: Platform-owned inventory + verified individual listings | D2C model; only Maruti inventory | D2C model with multi-brand dealer network |
| Inventory Size | Largest
Access to a diverse selection of used cars across brands, models & budgets |
Limited
Only Maruti Suzuki cars |
Moderate
Multi-brand inventory, but might not cater to all makes and models |
| Inspection Process | Detailed 300-point physical inspection | 376-point digital inspection | Physical quality-checks |
| Return Policy | 30-day returns (For inventory-listed cars) | No return window | 5-day return policy |
| Warranty | Extended warranty (at nominal cost) for up to 3 years / 45,000 km + free annual servicing, RSA & buyback plans for all cars | 1-year warranty + 3 free services | Upgradable warranties up to 12 months/15,000 km |
| Repair Assurance | 30-day repair assurance (For inventory-listed cars) | Not offered | Not Offered |
| RC Transfer | RC transfer support | RC transfer support | RC transfer support |
| Pricing | Real-time AI-powered pricing engine to ensure fair market pricing | Fixed Pricing Policy | Fixed Pricing Policy |
| Financing Support | Easy loans, zero down payment, fully digital loan process | Financing support available | Financing support available |
| Best For | Buyers wanting variety, transparency, strong warranties & seamless pre and post-ownership experience | Buyers specifically looking for trusted, well-maintained Maruti cars | Buyers who want multi-brand options with dealer assurance |
Choosing The Right Platform
For buyers seeking the best in terms of overall value, CARS24 stands out as the best place to buy a used car. Its customer-centric benefits, such as 30-day return and repair assurance (for inventory-listed cars), comprehensive extended warranty plans with 24/7 roadside assistance, and free annual service, are designed to deliver a smooth, worry-free ownership journey with long-term reliability. Maruti True Value and Mahindra First Choice also offer a noteworthy used car buying experience with reliable warranty plans, but they do not match the extensive long-term benefits as offered by CARS24. However, for buyers looking to bring home a quality-checked pre-owned Maruti car, Maruti True Value might be the perfect pick.
