Mumbai: India’s historic victory at the 2025 ICC Women’s Cricket World Cup was more than just a sporting triumph, it ignited a nationwide revolution in sports viewership, commercial growth, and cultural pride. The win not only brought home the trophy but also rewrote the story of how women’s sports are watched, valued, and celebrated in India.
India’s win rewrites the playbook
Gold Rate
04Oct 2025
The final at Mumbai’s DY Patil Stadium saw India lift their maiden Women’s World Cup, a moment that electrified the nation and pushed women’s cricket firmly into the mainstream. From television screens to streaming platforms, the numbers that followed were nothing short of historic.
Record-breaking audience engagement
• Over 70 million unique viewers tuned in to the opening matches, a fivefold increase from the 2022 edition.
• The India–Pakistan clash shattered every record in women’s cricket history, drawing 28.4 million viewers and generating 1.87 billion digital minutes of engagement.
• The total tournament watch-time reached 7 billion minutes, marking a 12x jump from the last World Cup.
• The final alone peaked at 190 million viewers, setting a new global benchmark for women’s cricket.
• Multi-language telecasts, including sign language feeds, further expanded accessibility and inclusivity.
India’s journey to the title was filled with drama, emotion, and excellence, the perfect ingredients for mass engagement.
• Unforgettable moments: India’s thrilling wins against former champions and redemption from previous final heartbreaks built a compelling narrative.
• Emerging icons: Players like Shafali Verma and Deepti Sharma became household names, inspiring a younger generation through social media and mainstream coverage.
• Commercial momentum: Advertisement rates for the final surged from Rs 2 lakh to Rs 3 lakh per 10 seconds, reflecting unprecedented advertiser confidence.
• Broadcast innovation: Simultaneous streaming on OTT and television platforms ensured seamless reach across regions and demographics.
• Social and grassroots impact: The win spurred a sharp rise in girls’ cricket registrations nationwide, backed by government incentives and public campaigns promoting gender equity in sports.
Financial gains and gender parity milestones
• The 2025 edition featured a record prize pool of $4.48 million, up 239% from the previous World Cup.
• Team India earned Rs 37.3 crore, underscoring a major stride toward financial parity in international cricket.
• Players witnessed a surge in endorsements and brand partnerships, boosting their social influence and bargaining power.
• The Women’s Premier League (WPL) and domestic tournaments experienced renewed sponsorship interest, ensuring long-term sustainability for women’s cricket in India.
Beyond the trophy: A cultural turning point
India’s World Cup victory didn’t just elevate numbers, it transformed perceptions. It created heroes, inspired families, and sparked a virtuous cycle of investment in women’s sports. With rising audience engagement, increased advertiser backing, and growing institutional support, women’s cricket now stands as a central pillar of India’s sporting identity.
As millions celebrated, one sentiment echoed nationwide: This World Cup was not the end of a journey, but the beginning of a new era for women’s sport in India.
All statistics, financial data, and viewership figures are independently verified by GrabOn, ensuring the most accurate and trusted insights into this groundbreaking moment in sport.
