Maharashtra ranks Number 1 amongst all states for Flipkart’s mobile sales
Mobile commerce is going to be the next big thing in online shopping. On Flipkart.com,India’s largest e-commerce marketplace,Maharashtra is the number 1 state while in Nagpur, close to 14% of the total visitors to Flipkart.com come through mobile. The top product categories among the mobile shoppers in Nagpur are books, mobiles, computer accessories and personal care items.
The ease and convenience of being able to shop on the go without needing access to a PC is driving the popularity of m-commerce today. Imagine being able to buy anything you want from anywhere you want –while standing in queues, waiting at the airport, sitting in your college canteen – all you need is an internet enabled smartphone. And with easy payment options like Cash-on-Delivery available on Flipkart’s mobile site, mobile shopping is now the preferred way to shop for a growing base of customers.
- On target to achieve $1 billion GMV by 2015
- Registered users – 14 million
- Daily visits – Over 2 million
- Number of people who visited Flipkart last year > the population of the top 10 cities in the country
- Approximate shipments – 1 lakh/day to over 150 Indian cities.
- Peak items shipped in a day – 1.3 lakhs (this is 4000 items shipped / hour)
- Sellers on marketplace – Over 1500
- Alexa ranking of 10
- Team strength of close to 10,000
- Operational in 20 categories with over 40 sub-categories
Increasing smartphone penetration and lower costs of devices has further contributed to this trend. A recent report by Boston Consulting Group noted that at present around 45% of online consumers in India use only their mobile devices to access the Internet. This is expected to increase to 60% over the next three years.
Ravi Vora, Sr. VP – Marketing said, “Contribution of mobile channel to overall Flipkart revenue is steadily climbing. Today, more than 20% of our orders come from mobile. Mobile traffic is growing at two times the rate of desktops. We also see a lot of the mobile customers coming from non-metros and Tier 2 cities. We are constantly working towards making online shopping easier and delightful for these new adopters of ecommerce“
The e-commerce marketplace leader recently launched its android and iOS app to make its shopping experience faster, smoother, safer and easier. Through the app, users can check prices instantly using voice search and barcode scanning, and can also share product information with friends easily through call, SMS, emails, social media without exiting the app.
Mobile commerce will remain an important focus area for Flipkart in its endeavour to create an easy to use interface and delightful shopping experience for mobile users.