International watch maker Tag Heuer could not find many takers in India for its hi-end watches despite tying the brand endorsements to the wrist of Bollywood celebrities. Eventually the brand has to shut its office in India for the serious crunch of buyers. Tag Heuer has decided to operate only via distributors. It seems Shah Rukh Khan, for many years the company’s brand ambassador for India, is enjoying the freedom to wear other makes in public. Of late, he is frequently seen flaunting a Rolex. Watch geeks are eager to ogle at more bling from the star’s collection.